Last week, I had the opportunity to both attend and sit on a panel at the Indian Gaming Tradeshow and Convention, held by the National Indian Gaming Association (NIGA). Acting as one of the largest gatherings of tribal leaders and iGaming professionals in the US, NIGA was the ideal setting to collaborate with other industry professionals and gather insight on current and upcoming trends. No discussions were off-limits, with panels spanning from Daily Fantasy Sports to the benefits for land-based casinos driving revenue through mobile strategies. In the Slide Share below, I reflect on some of the key panels from NIGA 2016: - Daily Fantasy & Sports Betting: With DFS at the forefront of discussion this past year, this panel sat down to discuss how controversy has refocused the debate in the US over legalized sports betting as well as brought focus to the question of DFS legality. - Social Gaming Innovators: This panel looked at how online casinos can help brick-and-mortar properties to drive revenue, re-engage customers and bring more awareness to their brand. - The 360 Customer: Keeping today’s mobile-focused player in mind, this panel considered how mobile, social and brick-and-mortar can work in synergy to drive revenue.

1. Key Takeaways from NIGA Indian Gaming Tradeshow
Sarah Robertson
Manager of Business Development Department
Income Access Group

2. Key Topics:
 Page 3: Daily Fantasy Sports & Sports Betting
 Page 6: Social Gaming Innovators
 Page 9: The 360 Customer

3. Daily fantasy sports unleashed a landslide of advertising in 2015, which not only raised awareness but
also created a negative backlash among many in the media, government, and the gaming industry.
The controversy has also refocused the debate in the US over legalized sports betting. The question of
DFS legality is now being decided by legislators, regulators, and law enforcement officials on a state by
state basis. Read on to learn more about these decisions and their major implications for tribal
gaming.
DAILY FANTASY SPORTS & SPORTS BETTING
*Photo courtesy of @stearnsseatle
Are the Odds Ever in Your Favor?

4. Are the Odds Ever in Your Favor?
Speakers:
- @stearnsseattle
Heavy hitters #DFS panel
#IndianGaming: @akrejcik
@smbodmer @OPReport
Wm Moschella, Valerie
Spicer @AZIndianGaming
 Adam Krejcik, Principal, Eilers & Krejcik Gaming, LLC
 Steve Bodmer, General Counsel, Pechanga Tribal Government
 Valerie Spicer, Executive Director, Arizona Indian Gaming Association
 William Moschella, Shareholder, Brownstein Hyatt Farber Schreck
DAILY FANTASY SPORTS & SPORTS BETTING
Moderator:
 Chris Grove, Partner, Narus Advisors

5. DAILY FANTASY SPORTS & SPORTS BETTING
Key
positions
and trends:
“ There is an inevitable collision course of DFS and Tribal Gaming.” – Chris
Grove, Narus Advisors
“ Tribes need to be informed about what’s at stake and the risk versus reward.
The tribe needs to speak to its members. Tribal Gaming supports the tribes’
social programs. They have a fiduciary reasonability.” – Valerie Spicer, Arizona
Indian Gaming Association
Facts and
takeaways:
 Last year, the outlook was bright for DFS, with 3.1 billion in entrance
leading to roughly 300M in revenue. However, in recent months, DFS
has become a complex and dynamic state of affairs.
 DFS may benefit from regulation. Legal clarity could actually help the
sector in the long run.
 All panelists agreed that DFS is a forerunner for similar products, but
with obvious legal constraints.
@stearnsseattle
Steve Bodmer says CA
tribes looking at house
banking aspects of #DFS.
Popularity of #DFS makes
it hard to oppose
legislation. #IndianGaming
@EwaBakun
Top 10 states make up for
60% of #dfs players, top
20 for 85%, says @akrejcik
at @IndianGamingSho

6. This panel focuses on how Tribal operators have been visionaries in creating business models, teams
and structures to innovate on the relationship they hold with the player. While many panels cover what
social gaming is, this panel will focus on how Tribes have decided to create roles within the
organization, and was focused on how the performance of live online casinos drives both player and
revenue growth for the Tribal operation. Finally, these visionaries are focusing on long term social
projects to engage players and drive incremental revenue.
SOCIAL GAMING INNOVATORS
How going online in unique ways creates new customer dynamics

7. How going online in unique ways creates new customer dynamics
Speakers:
- @haigtweets
Done with my first ever
panel discussion. Thanks
@IndianGamingSho for
the opportunity. Didn't
embarrass myself or my
company. Success!
 Knute Knudson, Vice President of Business Development and Tribal
Relations, IGT
 Itsik Akiva, Online Gaming Consultant, Headway Consulting Services
LLC
 Haig Sakouyan, Product Manager, BlueBat Games (Greentube –
Novomatic Group)
 Charles Harper, Senior Consultant, Solutions
SOCIAL GAMING INNOVATORS
Moderator:
 Dana Takrudtong, Vice President Business of Sales and Marketing ,
GAN

8. SOCIAL GAMING INNOVATORS
Key
positions
and trends:
“Players will be engaging online already. This means you are missing revenue,
the ability to have your brand presence with these players online and the
opportunity to drive customers back to the property.” – Haig Sakouyan,
BlueBat Games
“Business is dynamic and it is changing rapidly. Tribes have a fiduciary
responsibility to stay on top of the change to stay relevant. Mobile is the way
of the future. Tribes need a strategy and the need to begin to execute.”
– Itsik Akiva, Headway Consulting Services LLC
Facts and
takeaways:
 Tribes need to enter the digital space for three key reasons:
 Revenue: to make money online
 Re-engagement: to bring customers back to the brick and mortar property
 Brand awareness: to engage customers at home
 It will be important to set a strategy and baseline. Integration is
required and the technical piece is extremely important. Organize who
will be running this (in house or outsource).
@EwaBakun
No one on
@IndianGamingSho
panel can understand
why there are still
casinos that don't
implement social
casino; value is
obvious! #gigse16

9. How do you meet the needs of today's player in an age where the smartphone is the platform of choice
for brand engagement and content consumption? Learn how to combine mobile, social, and brick-and-
mortar in a compelling way to drive revenue, retain existing players, engage new ones, and keep your
brand top of mind. Holistic desktop and mobile solutions deliver compelling content to engage players
online and in-casino—all with a single, 360 degree view of the player.
THE 360 CUSTOMER
Meeting the needs of today’s player

10. Meeting the needs of today’s player
Speakers:
- @NickySenyard
Excited @SarahR_IA will
be speaking at the
@IndianGamingSho. Are
you attending? Don’t miss
the session: The 360
Customer.
http://bit.ly/1o2JVub
 Brian Decorah, President and CEO, FireKeepers Casino & Hotel
 Sarah Robertson, Manager of Business Development Department,
Income Access
 Rory Shanahan, Director of B2B Products & Marketing, Scientific
Games
Moderator:
 Jeff Allen, Sr. Director of Development, SG Interactive
THE 360 CUSTOMER

11. THE 360 CUSTOMER
Facts and
takeaways:
 In order to meet the needs of today’s player, brand’s need to consider
every customer touchpoint and take into account all available
information in order to create greater engagement, revenue and
loyalty.
 Casinos have experienced success with their apps, consistently seeing
growth month over month.
 It is important to use mobile in a way that makes sense for your
customers – offering them the games they like, easy access to
information and a good user experience.
 As an operator moves toward mobile engagement, it’s important that
they understand how they want to make mobile work for them.
Understanding their digital environment and customer is vital when
creating a mobile strategy.
@EwaBakun
Make your messages
shareable to appeal to
#millennials; a big take
away at @NIGA1985
panel @GiGseLive
#gigse16

12. For more information, please feel free to email
me at sarah@incomeaccess.com