1. Detail-oriented creative, motivational and collaborative leader, energetic and boundary-pushing explorer, an
experimenter with boundless curiosity.
Offering a unique perspective, an eye for design, an open-mind, a contagious enthusiasm, and over a decade of
diversified design experience in several industries.
FREELANCE
Graphic Designer - LEGO
LEGO brand retail in-store marketing graphics, window and display art, 3rd party vendor art, provide design support
for the Shopper Marketing Agency within LEGO.
Graphic Designer - Stanley Black and Decker
Implemented 2016 design updates for Innerspace, Vidmar, Lista and Stanley Black & Decker branded catalogues
and marketing materials.
Package and Graphic Designer - Philips
Package and collateral design for Avent and Philips Norelco brands.
Digital Advertising Designer & Interactive Client Services Specialist - Red Plum
Helped create processes to develop a successful interactive advertising department at Valassis, increased sales revenue,
worked directly with clients, sales team and interactive publishing team to ensure clients’ interactive advertising needs
were met, developed strategic online marketing/advertising plans.
Graphic Designer - Dory Designs
Logo design, catalogue design, package design, uniform design, advertising design, information design, fabric and
pattern design, web design, and sell sheets.
Clients: Maclaren and Laser Performance Sail Boats
Notable Works: Maclaren Yellow Submarine Baby Buggy - Liner pattern design.
Graphic and Product Designer - Dejá Views Stationery
Conceptualized, created and designed scrapbook materials, stationery design, product design, pattern design,
and package design.
Graphic Designer - Imagepath
Created graphics for PepsiCo events (Oklahoma City PGA tent 2007), catalogue design (schools, banks, healthcare),
front-end web design, and video art direction.
Graphic Designer - Mascola Advertising
Print advertising, art direction, conceptual marketing, and package design.
Creative and Marketing Consultant - TouchMedia: touchmedia.cn
Worked directly with creative director to create a corporate identity. Designed logo, worked to create a consistant visual
identity to attract and secure existing clients and develop interest amongst general public
Graphic Designer - PepsiCo International
PepsiCo World Cup in-store/point of purchase designs for Chinese market.
Graphic Designer - Mirinda
Developed key visuals to introduce a new product to the public in China.
SARAH A SMIGA DESIGN
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2. Art Director and Web Blog Designer - Alcatel
Planned, designed and art directed the creation of a web blog used as an internal training tool for employees.
Graphic Designer and Brand Consultant - OSPOP: Men’s Fashion Line - OSPOP.com
Developed logo and worked with the owner on fashion line concepts, visual identity, graphic design, web presence
and packaging concepts.
Creative and Brand Consultant - Marc Phillips Decorative Rugs
Visual brand development, catalogue design, marketing, copywriting, print design, rug design and interior design.
STAFF
Graphic Design - BBDO Worldwide New York CITY 2003 - 2005
Supported Art Directors and Creative Directors with design and art direction. Created art for pitch presentations, print
advertising layouts, worked directly with Art and Creative Directors.
Clients: PepsiCo, Lays, General Electric, Mars, Gillette, FedEx, Cingular Wireless, Etrade, Visa, AIG, Pizza Hut,
Long John Silver, Daimler Chrylser, GlaxoSmithKline, Oral B, Rembrandt.
Package and Graphic Design - Conair Corporation Personal Care Creative Department 2010 - 2014
Provided design services for the marketing and sales teams of Conair Corporation.
Clients: TravelSmart, Conair International Products, Weight Watchers, Conair Home/Pollonex, Interplak, Lectronicsmart,
Private Label Products: Bed, Bath and Beyond, Sephora, Ulta, Macy’s, Dollar General, and Nexus
Notable Works: 2012/2013 Health Care Catalogue, Style 360 by Conair Event Graphics and Displays, Conair
Corporation Trade Show Booth Artwork for the Chicago Housewares Show, Travel Smart Trade Show Booth Artwork for
Las Vegas Travel Show, Package designs that are displayed in stores across the USA, Mexico, and South America.
AWARD WINNING DESIGN - Hispanic (Packaging) Design Awards GDUSA 2013.
EDUCATION: PRATT INSTITUTE, NYC
Bachelor of Fine Arts in Communication Design Graduated Presidents List, Pratt Presidential Merit Scholarship
Participated in the 2003 Juried Pratt Show
SKILLS
Macintosh and Personal Computer Platforms / Creative Suite / Photoshop, Illustrator, and InDesign / Microsoft Office
Suite / Proficient in HTML, Dreamweaver, and Powerpoint / Front-End user interface and web design / Basic Wordpress
DETERMINATION
Avid Runner: I have finished 6 marathons, and four 1/2 marathons.
s a r a h s m i g a . c o m - s a r a h s m i g a @ g m a i l . c o m - 2 0 3 9 9 7 6 5 7 6
SARAH A SMIGA DESIGN