One of the strongest components behind building a reputable brand presence is to ensure everything you put out consistently represents your brand promise. In this class we will learn how to establish a consistent content creation process that keeps your brand top of mind of your ideal market. Knowing how, when, where, what, and why to post on your social media accounts are a bit overwhelming, especially when you don’t have a lot of time to play with. But, It’s just because you may not have learned this very basic trick. It’s the 70% +20% + 10% rule. It’s not something I came up with myself (totally wish I did, it’s mad genius) I've used applied this rule to my content creation process for each of my clients and it's the contributing factor behind increasing organic engagement rates over time. So, I’d like to dive a bit deeper and spell out how these percentages all work together to build your web Marketing Strategy, in this class. Intersted in having me teach for your group? Feel free to reach out at sarah@avant-creative.com

1. THE BRAND AND
BEYOND SERIES
WITH MARKETING STRATEGIST
SARAH STAHL OF AVANT-CREATIVE
SEPTEMBER 6, 13, 20 & 27

2. BRIEF OVERVIEW
6TH = BRAND REFRESHER COURSE
13TH = DEFINE YOUR UNIQUE SELLING PROPOSITION
20TH = THE STYLE GUIDE DEVELOPMENT PROCESS
27TH = CREATING CONSISTENT COMMUNICATION

3. WHY?
ORGANIC ENGAGMENT IS DIRECTLY RELATED TO $$ SPENT WITH YOUR BRAND.

4. BRAND KIT DIRECTED.
CONSISTENT MESSAGING BUILDS ENGAGING CONTENT

5. FOLLOW THE 70/20/10 RULE
WHAT CONSISTENT COMMUNICATION LOOKS LIKE IN CONTENT FORM
Brand Story
70%
Industry Share
20%
Sales
10%

6. DESIGN EXAMPLES.
WHAT DAY TO DAY USE OF A BRAND KIT OR STYLE GUIDE LOOKS LIKE.

7. PRACTICAL CONTENT.
BRAND DEVELOPMENT TELLS AN ONGOING STORY + BUILDS SOCIAL PROOF
0
14
28
42
56
70
Brand Industry Sales

8. 70% EXAMPLE
SHOULD ADD VALUE & BE FUN, UNIQUE, AND INTERESTING IN NATURE.

9. 20% EXAMPLE
SHOULD SHARE OTHERS IDEAS IN CONNECTION WITH YOUR BRAND.

10. LISTEN + REPURPOSE
AN EASY WAY TO DEVELOP NEW ANGLES OF YOUR BRAND CONVERSATION

11. 10% EXAMPLE
SHOULD BE PROMOTIONAL IN NATURE.

12. L E T ' S C H A T .
WWW.AVANT-CREATIVE.COM
@AVANTCREATIVES