Understanding how to engage with your target audience is vital to the health of your brands communication style. In this class we will establish how to communicate with your ideal audience and then define your unique selling point to a very specific audience.

1. THE BRAND AND
BEYOND SERIES
WITH MARKETING STRATEGIST
SARAH STAHL OF AVANT-CREATIVE
SEPTEMBER 6, 13, 20 & 27

2. BRIEF OVERVIEW
6TH = BRAND REFRESHER COURSE
13TH = DEFINE YOUR UNIQUE SELLING PROPOSITION
20TH = THE STYLE GUIDE DEVELOPMENT PROCESS
27TH = CREATING CONSISTENT COMMUNICATION

3. WHAT IS A USP?
A UNIQUE SELLING PROPOSITION.

4. WE GIVE A NEW PAIR OF SHOES TO A CHILD
IN NEED FOR EVERY PAIR YOU PURCHASE.

5. WE DON'T CARE WHERE YOU CAME FROM
ONLY WHERE YOU ARE GOING.

6. YOU’LL LOVE YOUR MEAL
OR… IT’S FREE!

7. STEP 1.
DESCRIBE YOUR TARGET AUDIENCE

8. STEP 2.
EXPLAIN THE PROBLEM YOU SOLVE

9. STEP 3.
LIST THE BIGGEST DISTINCTIVE BENEFITS

10. STEP 4.
DEFINE YOUR PROMISE

11. STEP 5.
COMPARE WITH GOOD EXAMPLES.
THE SMARTEST WAY TO GET AROUND
A/B TESTING WITHOUT TECH HEADACHES
SAVE MONEY WITHOUT THINKING ABOUT IT

12. STEP 6.
CUT IT DOWN

13. LET'S DISCUSS WHAT YOU'VE DISCOVERED.

14. L E T ' S C H A T .
WWW.AVANT-CREATIVE.COM
@AVANTCREATIVES