Here's a presentation on how to attract new outstanding talent to your small business!

1. HOW TO ATTRACT TALENT TO YOUR
SMALL BUSINESS
Tips, suggestions, and inspiration from GennGlobal

2. INTRODUCTION
 If big businesses can attract the top talent for open
positions by offering competitive salaries, generous
benefits packages, and other perks, how are small
businesses supposed to compete?
 In this presentation we will discuss how small
businesses can effectively attract talented
employees even though they lack many of the
resources that large corporations possess.

4. UNDERSTAND THE DIFFERENCES
 The first step is to understand what big businesses
and small businesses each have to offer.
 Don’t try and compete in areas that you can’t win,
such as trying to outbid a big business. Instead,
learn how to sell your positions so that you can
market your strengths.
 For example, big businesses can offer good
salaries and benefits, plus some can offer name
recognition for their employees—having worked for
Apple or Google can help an employee’s future.

6. WHAT SMALL BUSINESSES HAVE TO
OFFER
 What small businesses lack in those areas, they
make up for with flexibility, individuality, and
potential for growth and professional development.
 Jobs in small businesses can be individualized,
which creates positions that allow employees to
fully utilize their unique array of abilities and to grow
by developing new skills.
 As a result, these positions attract multi-talented
candidates.

8. WHAT SMALL BUSINESSES HAVE TO
OFFER
 Corporate jobs generally require employees to
focus on one specific task, which isn’t a good fit for
a multi-talented candidate who doesn’t necessarily
specialize in one thing.
 Plus, small businesses are generally more flexible.
Small businesses that offer the flexibility to work
from home, allow employees to set their own
schedules, or pick vacation time can leverage this
benefit to attract talent.
 This makes for a better company culture and better
work-life balance—all of that means happier
employees. Definitely sell that point to potential new
hires.

10. ROOM FOR GROWTH
 Another way to attract employees is to advertise
that even entry-level positions in your company can
become something more because of numerous
opportunities for professional development and
raises.
 Employees find it empowering to have a voice in
their workplace, instead of feeling like another brick
in the wall.
 This is an advantage small businesses have over
corporations that, due to their size, can’t possibly
offer this kind of potential or value the input of all
employees.

11. COMPENSATION
 Small businesses can make entry-level positions
more attractive by offering reasonable salaries and
benefits packages.
 To compete with larger companies, small
businesses can offer regular opportunities for
advancement through raises and promotions.
 In addition, you might consider offering unique
perks. For example, if your office is attached to a
coffee shop, provide employees with gift cards so
they can regularly enjoy delicious coffee.

13. IN CONCLUSION
 Small businesses absolutely can compete for talent
with big businesses.
 As long as the hiring teams at small businesses
focus on attracting the right type of candidate and
make the idea of working for a small business seem
worthwhile, they will attract talented candidates.