1. Is Vitamin Water as Good as It Sounds? Sarah Henderson

2. Overview Company history Marketing Strategies 50 cent ad’s Target Market Controversy Vitamin Water Analysis

4. By 2002 the Glaceau line of waters were top selling enhanced water brand in the United States, with Vitamin water being it’s top selling product

5. In 2006 the company earned $ 350 million in revenues

6. Sold to Coca-Cola May 25th, 2007 for 4.1 billion dollars

8. Have a product with variety - 15 different flavor's and designs

9. Promotethe productthrough attractive packaging, bright labels and witty comments on the labels

12. Tweens - Ages 13 and up

13. Generation Y and X (18-30)Target Market

15. The suit alleges that the marketing of the drink as a “healthful alternative” to sode if deceptive and violation the Food and Drug Admin guidelines.

16. The consumer group states “according to CSPI nutritionists, the 32.5 grams of sugar in each bottle of Vitamin water is actually promote obesity, diabetes, and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles.”

19. - 100 - 120 calories

20. 39 grams of sugar- 140 calories

22. Website 2 - http://www.scienceline.org/2007/12/03/ask-intagliata-vitaminwater/- Website 3 - http://en.wikipedia.org/wiki/Energy_Brands

23. Any Questions?