1.
THE NECESSITY
FOR MOBILE
STRATEGY

2.
“If you don’t have a mobile
strategy, you don’t have a future
strategy.”
Eric Schmidt, Google, Executive
Chairman

3.
More consumers are using
mobile as their default
access to the Internet

4.
Number of smartphones is growing
worldwide
2.5
2.1
1.9
2
1.5 1.3
1
1
0.5
0
2012 2013 2014 2015
Billions
*Source Yankee Group, “Mobile Apps an Cloud Forecast,” April
2012

5.
PREDICTION
In 2014 mobile Internet will
overtake desktop

6.
80% of phone-
based, mobile
commerce
transactions
happens via apps
*Source ComScore

7.
2x the amount
of m-commerce
occurs on
tablets,
than on phones
*Source ComScore

8.
THAT’S A LOT OF
MOBILE
TRANSACTIONS!

9.
35% of consumers admit to
‘showrooming’
Research Visit store Purchase
item to check on mobile
online out item device
*Showrooming is the practice of using mobile
apps to compare prices online and at stores
*Source ComScore

10.
Test if your site’s traffic is
coming from mobile devices

11.
Test if your site’s traffic is
coming from mobile devices
CHANCES ARE IT IS!

12.
Develop a Mobile Strategy
Business Goals
Mobile
User Needs
Technologies

13.
A mobile strategy puts
your business in front of
where your customers
are…

14.
A mobile strategy puts
your business in front of
where your customers
are…
ON MOBILE
DEVICES

15.
TAKE ADVANTAGE OF
MOBILE OPPORTUNITIES
 Mobile Website
 Mobile App
 Mobile Coupons
 Location-based Services
 Mobile Marketing & Ads

16.
For full source mobile
development from
concept to launch
http://www.saritasa.com/