This is an outline to my first corporate internship at Graphicacy in Washington DC

1. MY INTERNSHIP
MARTIN MASSIAH

2. GRAPHICACY
Creative analytic design studio in Washington DC, United
States

3. WHY INTERN THERE ?
 Hands on experience in Marketing
 Highly skilled and experienced employees
 Opportunity to Network

4. MY GOALS
 To be perceived as an effective and
efficient marketer
 Increase Innovation
 Win a client

5. COMPANY OVERVIEW

6. CRITIQUE OF ORGANIZATION AND MISSION
 Their mission is precise and achievable
 They have fast internal communication
 They have a flat organizational chart
 They use high end software and hardware
 They have an experienced and versatile team.
 There is no dedicated full time marketer

7. • Highly skilled and experienced team
• Effective and efficient hardware and software
• Solid and lucrative customer base
• Good public image
• Market positioning reflects target market
• Good Location
Strength
• Absence of marketing department
• Highly niche product
• Little social media activity
Weakness
• Diversification of products
• Increase Marketing
Opportunity
• Increased Competition from newer firms with different
styles of graphics
• Market Volatility
Threats

8. ORGANIZATIONAL CHART

9. CAREER ADVANCEMENT
 There is not much career
advancement
 Small size of the company
 Business Development
Director.

10. RELATIONSHIP WITH MY MENTOR
 My mentor was the Creative
Director, Jeffrey Osborn. We
established a great working
relationship
 Had at least 2 weekly meetings
 He gave me detailed insight
into his past and advice on
entrepreneurship.
 He even gave me tips on
design.

11. ACTIVITIES|DUTIES|RESPONSIBILITIES
 Evaluate the online and offline
marketing approach of the
company
 Benchmark their competitors
 Develop and evaluating a
crowdfunding approach to
launching a new product.
 Research Graphicacy Online
Presence
 Present Finding
 Document my findings
 Submit them for review to the
creative director.
 Come up with recommendations
for social media management
 Meet with consultants
 Develop a crowdfunding
campaign
 Make Video
 Design PowerPoint Presentation

12. SELF ASSESSMENT OF
MY PREPAREDNESS

13. CONNECTION WITH PAST WORK EXPERIENCE
 I was equipped with the
communication and people skills
 I was also able design and
manipulate various forms of
media
 I was able to analyze the
effectiveness of the company’s
social media

14. CONNECTION WITH ACADEMIC COURSES
 Business Communication
 College Writing
 Business Law
 Intro to Marketing
 Intro to Management
 Human Resource Management
 International Business
 International Management
 International Marketing.
 Professional Communication
 Cultural Sensitivity
 Respect for Law
 Management Skills
 Marketing Skills

15. RELEVANCE TO MY BUSINESS DEGREE
 I am majoring in International Business.
 When businesses that are looking to
expand, especially if they have started
in the US, they look for a new customer
base outside of their national market
because of domestic market saturation.
 With my degree, students are given the
skills needed to communicate the
mission and the vision of the company
across different cultures in new
territories.

16. LESSONS LEARNED
 To read people
 To gain people’s trust,
loyalty and respect
 To build your image

17. SURPRISES
 How receptive and open all of
the employees were
 How sincerely happy and
energetic all of the employees
were
 How teamwork increase
productivity in a workplace
 How cool and open the
President and the Creative
Director were with me

18. DISAPPOINTMENT
 My largest disappointment
came when I missed a social
that was being held at the
home of the President
because of a glitch in my
calendar.
 Another disappointment
that I had was when I lost a
new potential client.

19. AREAS OF PROFESSIONAL IMPROVEMENT
 How to design profiles for crowd funding campaigns.
 Different social media tools to use to build public
awareness and monitor performance.
My areas for professional improvement are in
 Advanced Marketing
 Leadership
 Strategic management
 UX (User Experience)

20. BUILDING MY CREDENTIALS
 My dream job is to become a highly successful
regional and international business consultant
 I will aim to get a Masters in Marketing
 Doctorate in Marketing or Transformational Leadership
 Gain experience working for some large corporations
 Partner with entrepreneurs to launch businesses
 Pursue employment with large organizations like
CARICOM, IMF, World Bank or UN.
 By 35 I will be the highly successful international
business consultant

21. EVALUATION OF INTERNSHIP SITE
 Creative and Self-motivated
 Interest in art, graphics, programing
and developing apps and websites.
 Jeff is a mentor that will guide you and
give you one on one attention.
 Their staff is friendly, highly
experienced, and educated.
 The workplace is also very comfortable
and the lounge is great for relaxing
and coming up with new ideas.

22. SUGGESTIONS FOR SGU
 Online marketing
 Social Media Management
 E-commerce
 UX Design

23. CONCLUSION

24. FUN FACTS
 Limped to work on my first day of
my internship
 Beer was available for FREE in the
lounge
 I went to China with American
University