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Media Kit - FilGoal.com

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Media kit for FilGoal.com explaining the website, the channels for content delivery, the ad spots and some advertising case-studies.

Publié dans : Business, Sports, Technologie
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Media Kit - FilGoal.com

  1. 1. FilGoal.com - Media Kit Last  updated  by  the  Marke0ng  Department  ,  June  2013  
  2. 2. FilGoal.com is the most credible source for football and sports news in Egypt.   Category: Sports Extensive coverage of 26 international football leagues and cup competitions Coverage of the Egyptian League, Egyptian national team and Egyptian players abroad Launched in 2001, FilGoal.com has lots of years of experience and it became the most trusted reference for sport news in Egypt. FilGoal.com website also has a mobile-version and an iPhone mobile application. (more info about mobile advertising options in the Mobile Advertising Kit) Enormous amount of user-submitted articles and opinions and comments Exclusive interviews Great user interface design and fast loading of pages  Breaking News 24/7, first with the news Live match coverage of the top games worldwide
  3. 3. Audience  Type  and  Site  Sta/s/cs   Audience Users spend more than 4 minutes on site per each visit. Around 80% of the users visited the site more than 2 times a month, which suggests that the site content is engaging enough for visitors to come back. FilGoal.com is strongly popular amongst male users between 16 and 36 years old. Info sources: Google Analytics Competitive Edge •  Because of its credibility, its user friendly attractive design, and its speed to publish news, FilGoal.com is visited by millions of users per month, making it the biggest sports publication in Egypt, above and beyond any newspaper, magazine or TV show. •  With 11 years of experience, FilGoal.com became the most trusted reference for sport news in Egypt 13.8 million Visits 46 million Page Views 3 million Unique Users Traffic over all
  4. 4. Audience  Type  and  Site  Sta/s/cs  |  MENA   International Traffic @ 30% Info sources: effective measure
  5. 5. Adver/sing  Programs   WEB  Standard  Formats   Ad Unit Size (pixels) Location Rotation* Leader Board 728x90 All Pages yes Medium Rectangle 300x250 Home Page & Inner Pages yes Take Over Contact us Home Page & Inner Pages no Targeting options: •  Country or geographical region •  Time: specific days or hours •  Ad place: §  home page, inner page or run-on-site. §  Avoid your ad to appear on the same page with competitor’s ads or with your own ads. * Rotation ad: your ad will rotate with other ads on the same ad space when the users refresh the page. TakeOver TakeOver Leader Board Medium Rectangle
  6. 6. Adver/sing  Programs   WEB  Standard  Formats   Preview of the Website Sponsorship Logo
  7. 7. New advertising programs can be created so that they serve in the best way possible the needs of any advertiser. Adver/sing  Programs   WEB  Customized  Ad  Formats   Branded Entrance Page & Zone Sponsorship during special events like World Cup The entrance page is the first page that appears when a user visits FilGoal.com. It is usually created in order to promote the special services that FilGoal.com offers during special events like World Cup: mobile applications, facebook applications, games, special section, competitions, etc. Branded gallery, wallpapers, videos and video-skins: •  Videos on FilGoal.com have high viewership rates. •  Branded video-skins have proven their success in identifying brands and providing them a great exposure. Branded Wallpaper Branded Video Skin
  8. 8. Different ad types work to maximize and measure ad program effectiveness: •  A take-over banner is mostly used for branding. •  Other banners can be very creative and engaging so that the advertiser achieves their particular goals: whether high level of participation, subscriptions, video-plays or registrations. Ads Creative: expandable, data capture, video, interactive, rich-media, 3D, overlay, game. Explore Sarmady’s CREATIVE ZONE. Adver/sing  Programs   WEB  Crea0ve  and  High-­‐Impact  Displays  
  9. 9. Adver/sing  Programs   Mobile  Internet:  banners   Key facts •  Around 850,000 unique users per month on the mobile site. •  10,000 monthly active users on the FilGoal iPhone application. •  310,000 monthly active install devices on the FilGoal Android application How does it work? Your banner is integrated into FilGoal.com mobile site and application by our dynamic ad server DFP for Publisher Different ad types work to maximize and measure ad program effectiveness: •  Rich Media banners can be very creative and engaging so that the advertiser achieves their particular goals. Your banner Your banner will appear in this space
  10. 10. Measurements of Success: •  Impressions: the number of times the ad was viewed. •  CTR (Click Through Rate): the percentage obtained dividing the number of clicks by the number of impressions. The CTR is usually influenced by the existing awareness of the brand, by the banner’s message, offer, creative and placement, and by the timing of the campaign (whether it is related to any holiday or special event). •  Video Plays: the number of times a video-ad was played. •  Submissions/ Registrations: the numbers of people that registered or submitted their information in a data-capture banner. •  Game Plays: the number of times a game was played. Performance Analysis, Optimization and Reporting: Our team constantly analyzes the performance of the campaign and optimizes the results. At the end of the campaign, we release a report that includes all the results and tips for the way-forward. Measurements  of  Success   Performance  Analysis,  Op0miza0on  and  Repor0ng    
  11. 11. Some  of  our  Clients  
  12. 12. Pepsi  compe//on  during  CAN  2010   Fast  Moving  Consumer  Goods   Campaign  Goals   •   Generate  awareness  about  Pepsi  compe00on   •   Drive  traffic  to  the  Pepsi  sec0on  on  FilGoal.com     Campaign  Period   •   January  10th  –  January  31st,  2010     Tac/cs   •   On-­‐line  compe00on:   o  Users  have  to  choose  a  popular  Egyp0an  song  and  change  the  words  in  order  to  be  a   cheer  for  Egypt's  na0onal  football  team.  The  winner  will  be  rewarded  20,000  EGP.   •   WEB  Channel:   o  Banners  on  FilGoal.com,  AljazeeraSport.net,  Ahlynews.com,  zamalek.tv     Results   •   70,000  unique  visitors   •   2,000  par0cipants   •   331  uploaded  videos   •   478  uploaded  pictures  
  13. 13. Birell  Manhood  Brand  during  ACN   Fast  Moving  Consumer  Goods   Campaign  Goals   •     Linking  Birell  to  being  a  manhood  brand   •   Drive  traffic  to  Birell’s  YouTube  channel   •   Manifes0ng  Birell’s  support  to  the  na0onal  team     Campaign  Dura/on   •   Jan  12th  –  Feb  4th  2010     Tac/cs   •   Clickable  Takeover  banners  on  both  sides  of  FilGoal.com     Results   • Click  Through  Rate:  0.52%  (%  of  clicks  from  the  total  impressions  served)   •   Total  Views  of  the  videos  on  the  Birell  YouTube  channel:  100,474  
  14. 14. Rate  Card   For more information on the services you're interested in, rates and banner specifications, please contact us. Our sales team is here to answer your questions and help your brand become part of the digital marketing revolution. sales@sarmady.net
  15. 15. 1 0 Million 2 9 Million 8 3 Million 8 0 Million Mobile site & App PLacements Branded Apps Messaginginfinite digital innovations www.sarmady.net Find us on Subscribe to our newsletter