Use these tips and brand examples to increase lead generation from Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest.

1. IMPACT OF SOCIAL MEDIA
IN LEAD GENERATION AND
IN SEO
Presented by:
Anushka Chakraborty

3. How To Generate Leads Through Social Media?
• Know your Audience- People join social networking websites to socialise.
Be personal, be engaging and be human.
• Give them what they want- Be interesting, be entertaining and be
informative with your content
• Pick the Right Channel- One of the worst mistakes you can make right
from the start is trying to get leads from the wrong social media channel.
This step is all about knowing your customers. With over one billion users,
it’s easy to assume that Facebook is the go-to choice. But that’s not
always the case.
• Share Engaging Content- Be interesting, be entertaining and be
informative with your content. Be reliable, be dependable and don’t ask
for anything in return. Soon your prospective customers will find you.

4. • Follow A Timetable- Be strategic when deciding the timing and frequency
of social media posts.
• BECOME THE GO-TO PERSON- You should be addressing current issues
that your customers are facing, updates on your business and daily
ramblings.
• MEASURE YOUR SUCCESS- There are many free tools to monitor your
social media engagement but they do not tell you if people clicked
through to your website. Google Analytics is a great tool for learning
about your customers.
Pro Tip: Studies show that 75% of businesses generate leads on social
media. Productively use social media and your business will see an
increase of brand awareness, website traffic and conversation.

5. Social media Engagement tactics that will grow your audience
Social media is one of the most effective ways to increase
exposure of your brand

6. Start With Simple Social Media Engagement Tactics
• Create and join groups/forums.
-In 2016, there are more than 106 million LinkedIn groups according
to Statista.com.
-You can create groups or join groups that are relevant to your
industry on several social networks, including LinkedIn, Facebook,
and Google+
-Your primary reason to be on a forum is to participate in other
people’s discussions
-Keep groups small and intimate to keep them active

7. • Hold Q&A sessions.
- Providing answers on Q&A forms can help you connect with people in your
market, build your reputation, and generate leads.
-Have your audience send in questions beforehand so you can be prepared
for what they want to know
-Be prepared for any tough questions by chatting with your PR team and
knowing how you’ll respond quickly.
-An “Ask Me Anything” on Inbound.org, gets anywhere from 50 to 350+
upvotes. People love the honest, down-to-earth conversation, that’s
why AMAs are so popular
• Host social media contests.
- free giveaways
• Conduct polls and surveys.
- Surveymonkey
• Join Twitter chats.
- CoSchedule Twitter chat #CoChat

8. • Offer incentives for shares and conversions.
- Free content from CoSchedule, such as providing how-to downloads in
their posts, generates more than 5,500 new subscribers every month.
-What kind of content could you give away?
 Something that is fun and comes regularly.
 Something the promotes education.
 Something that gives you a reputation.
 Something that you can continue to build on.
Increase Your Social Media Engagements
• Ask followers to engage-
-According to research by Ellen Langer, reasoning may pump your acceptance rate to
as high as 94%.
- Your tweets have a 12x higher chance of being retweeted if you ask for it, and 23x
higher if you actually spell out the word “retweet.”

9. • Make it easy for people to engage
- Encourage your customers and website visitors to find you on social media
and to follow or like you by using social media plugins on your blog.
- create a pop-up for your website.
Respond quickly and thoroughly
- “Research shows that customer emotions become permanent with time. It’s
best for an effective intervention to take place as close to the experience
as possible,” says Baba Shiv, Stanford Professor of Marketing at
Stanford’s Graduate School of Business.
-when you do respond, do so thoroughly.
-If you respond right away.......?

10.  Credit/tag commenters or sharers
-87% of the recognition programs at companies today focus on tenure, where
people get rewarded simply for sticking around. The same can be applied
to loyal customers on your content.
-Give them credit as people love to receive recognition.
-Curated content.
-When you use curated content, make sure that you tag the original writers.
- Get them exposure -something they will definitely appreciate and they will
most likely return the favor by sharing your content with their followers.

11. • Share other content and comments
- 80% of marketers share 3rd-party content in order to improve company
visibility and buzz
-Win-Win Situation for both the parties: Trade comments in order to help
boost each other’s engagement.
-Define where you will curate the content? Determine what types of content
you will curate?Define how you will reach out to the folks from whom you
curate content withmarketing outreach tactics?
 Engage through social issues
- 69% share information because it allows them to feel more involved in the
world, and 84% share because it is a way to support causes or issues they
care about
- Consumers relate more with companies that take a stance on important
social issues

12. • Find new followers.
- Nearby Tweets is a tool that helps you find followers based on a
combination of keywords and location.
- Then there’s InboxQ, which is a Web app that allows you to find Twitter
conversations in real time based on certain keywords. You can join these
conversations and contribute in meaningful ways to engage new
followers.
- Twitdom and Tweepi are also helpful for finding new followers.
- Publish lots of awesome content in your niche to be a credible source in
your field to increase shares and follows.

13. • Keep the conversation going
- Respond to comments in an in-depth manner
- Try to end your comments with open-ended questions
- Even if there’s no way to keep the conversation going, end with something
like, “Let us know if there’s anything else we can help you with,” or “If
you have any more questions, please feel free to ask.”
- Share related content and ask for feedback.
Optimize Your Content For Social Media Engagement
• Respond in a personal and conversational manner
-Social media is… social. Show your brand is run by humans
-Use first names when you are responding
-In order to engage consumers in an effective manner, they need to be able to
relate to your brand.
-Monitor social media to see what is being said about you and interact with
your audience.

14. -Use proper grammar and spelling
- make sure to reduce chances of being flagged as spam.
• Use images.
- Sharing images on Twitter increases retweets by 150%.
- posting a large image, infographics and charts.
- Images are much more likely to be liked and shared than text-based content
- Posting a large image along with a short summary on Twitter is on average 78% more likely
to be shared than a text-only post.
- Keep in mind that images include everything from pictures and screenshots to infographics
and charts
- Images on LinkedIn get 98% more comments than posts without images.
- Don’t even try Pinterest unless you have awesome visual content

15. • Use emotions.
- Using emotions will boost the share and comment rate of your posts, and can help increase
likes by as much as 57%.
-Smiling faces boost conversions because people feel like the really are
talking to a real person.
-Emoticons add human emotions, and it comes across positively with your
audience.
-When responding to a negative comment or critique, emoticons soften the
blow.
• Use #hashtags.
- A good hashtag is memorable, unique, and relevant to your campaign.
- Try not to use more than 2 hashtags per post (otherwise it looks like spam).
- Research the hashtag before you use it.

16. • Get your timing right
- In the social media world, timing is everything
- There are a lot of social media tools out there that help you figure out the
best time to post content. For Example: Tweriod for Twitter, Buffer has
some helpful facts to help you get your social posting timing right
- There are basic peak usage times for each social media channel to keep in
mind as well
Peak time to post on Facebook is at 3 p.m. on Wednesdays but the worst
time to post on Facebook is on weekends before 8 a.m. and after 8 p.m
- As per Buffer, for Facebook, post on Thursday and Friday for 18% higher
engagement rates. Retweets have been shown to be highest around 5
p.m.

17. • Post frequently and consistently.
- CoSchedule grew social media traffic by 3,150% because of their
social media editorial calendar. That helps them plan and post consistently and in a timely
manner.
- If you expect people to engage with you, then you need to be maintain a consistent presence
by posting frequently.
- Google takes into consideration the Freshness Score of your website when ranking your
website.
• Use Social Media Tools.
- Tools such as Twitter Analytics, Google Analytics, TweetDeck, and Sprout Social can
provide you with valuable information such as social activity numbers and follower
demographics in addition to making it easier to track and monitor social
conversations.
- By using these analytics tools, you’ll make it easy to see how effective your social
media engagement tactics are, thereby letting you adjust your
techniques accordingly.
- Use the headline analyzer to ensure that your content is appealing and emotional.
- Customize your posts to each tool, don’t use the same tagline for Facebook and
Twitter

18. What Social Media Engagement Tactics Work For You?
Social media is a valuable tool set because it helps you directly engage
with your customers. The more effective you are at engaging with
consumers, the more successful you will be at growing your subscriber
rate, which in turn will help provide you with more leads to conversions.

19. This Is The Social Media Posting Schedule That Will Boost Your Traffic By 192%
Step1: Write Compelling Social Media Messages That Get Clickthroughs
• Quote
• Know The Best Times To Share: Use this Google Analytics custom report to
find when your own audience is most active on your social networks.
• Map Your Messages To The Social Media Posting Schedule Template
Step2: Know How Often To Post On Social Media Every Day
• How Often To Post On Social Media According To Buffer
• How Often To Post On Social Media According To Constant Contact
• So What Really Is The Best Number For How Often To Post To Social
Media For Every Network?

20. Step 3: Set Up A New Social Media Posting Schedule For Your Most
Successful Older Blog Posts
• Plan To Share Your Best-Performing Recent Content
• Share Even Older Stuff That’s Still Awesome
• How To Research Hashtags For Your Social Media Messages
-Find Hashtags For Twitter On Twitonomy
-Discover Hashtags For Twitter And Facebook With RiteTag
-Twitter Hashtags With Hashtagify.me

21. • How To Find Hashtags Directly On Each Network?
-Finding Hashtags On Twitter- There is a list of what is currently
popular and a link to all the related tweets on your main feed
on the left hand side of your Twitter newsfeed.

22. • You can also use the search bar to find hashtags to know what
folks are currently using.

23. • How to find Hashtags on
Instagram?
-When you open
the Instagram app, you should
see a magnifying glass on your
home screen:

24. • How To Find
Hashtags On
Facebook?
-You can search
hashtags in the
Facebook search
bar:

25. • How To Find Hashtags On Google+?
-When you go to insert a hashtag in your post, Google+ proceeds
to give you a list of top hashtags related to your post.

26. • How To Find Hashtags On Pinterest?
-When you search a hashtag, pins with similar keywords in the
description will show up in the results (along with pins that
have the same term in the URL, photo name, or product page
tied to the Pin).
• How To Use Hashtags On YouTube?
-YouTube uses hashtags in comment sections. Try searching for
videos related to the topic of your video to see which
hashtags appear popular

27. • How To Use Hashtags On Every Social Network?

28. • How To Use Hashtags On Facebook?
A better question might be, “Should I use hashtags on
Facebook at all?”
-Data shows hashtags on Facebook do not help boost
engagement. That means you might be better served by
leaving hashtags off entirely. In one study, posts with
hashtags received only .80% viral reach, while
posts without hashtags had 1.30% viral reach.
-Plus, Facebook doesn’t recognize hashtags in the search bar.
The only way to find hashtags is to directly click on the
hashtag in a post
Pro Tip: If you do use hashtags in your Facebook posts, the
bare minimum is the way to go. Digital Information
World found that posts with just one or two hashtags got
the most interactions.

29. • How To Use Hashtags On Twitter?
-Stick to one or two hashtags per post since that tends to grow
engagement on your content by 21%. When you start using 3
or more hashtags per message, you lower engagement by
almost 17%.
Pro Tip: When it comes to your Twitter bio, use hashtags
sparingly. In other words, avoid filling your entire bio with
hashtags.
• How To Use Hashtags On Instagram?
-Photos with 11+ hashtags seem to get the most interactions.
However, they can also look like spam when they’re
overdone.

30. • How To Use Hashtags On Pinterest?
-Pinterest hashtags lead to search results for the keyword in
your hashtags. That means if you have a hashtag in your Pin
description, your Pinners can click through to find similar
content for those keywords, not necessarily only for that
hashtag
-There’s also no guarantee Pinterest will index the hashtags you
choose to use.
Pro Tip: If you do decide to use hashtags on Pinterest, then less
is more

31. • How To Use Hashtags On Google+?
-Google+ hashtags are automatically assigned to your posts. However,
you can edit them, or add your own.
-Google+ lets you include them in your comments as well. This gives your
posts more opportunity to be seen.
-Usually, a total 2 or 3 hashtags is a good target here
• How To Use Hashtags On YouTube?
• According to SproutSocial, hashtags on YouTube are most widely used in
the comment section. You can use hashtags to categorize your content to
be found by topic, using your keywords as the foundation for your
hashtags.
• Pro Tip: Increase the visibility of your YouTube videos by leaving a
comment with relevant hashtags. This will then click through to a page
with videos that contain that hashtag in their title

32. • How To Create Your Own Hashtag?
-There are times when you might want to create your own hashtag. You
might want one to complement an event so attendees can track social
posts. Or, you might have a unique marketing campaign that needs its
own hashtag (rather than jumping on one that already exists).

33. 1. Be Mindful of Proper Hashtag Etiquette on Each Specific Network
-Instagram hashtags are often more geared toward topics or descriptions. However,
Twitter hashtags tend to be more focused on a topic or conversation. Get familiar
with how your specific audience uses hashtags on their networks. Then,
participate in the conversation accordingly.
2. Use Hashtags That Fit Your Brand
-It’s tempting to jump on every hot trending hashtag out there. However, it’s better to
stick to using hashtags that fit your brand. Use some common sense and ask
yourself if a hashtag actually fits your image, message, content, and audience. For
example, if your brand primarily serves customers over 40, then using a hashtag
heavy on youth slang will probably look awkward.
3. Create Hashtags For Promotions
-Running a promotion? What better way than to spread the word through hashtags.

34. 4. Keep Them Short And Memorable
-Twitter only allows you 140 characters, so if your hashtag takes up too much
room, people won’t want to use it because it will take away from their
content and links. By overcrowding your tweet, you’re going to lose
attention, not grab it
5. Capitalize The First Letter Of Each Word
-#whenyouputmanywordstogether in a single hashtag, the letters can
become all jumbled up and difficult to skim through.
-#ButIfYouCapitalize the first letter of each word, it’s easier to distinguish
each word and read at a glance. Hashtags are not case sensitive, so
when you combine multiple words together in your hashtag, distinguish
them by capitalizing the first letter of each word.
6. Use Hashtags In Twitter Chats
-Twitter chats are online events centering an entire conversation around a
hashtag. They’re a great way to build relationships with your audience,
and encourage engagement with a branded hashtag.

35. • Avoid These Common Hashtag Mistakes
1. Don’t Use Spaces Or Special Punctuation
Use #SuperBowl not #super bowl
2. Don’t Use The @ Symbol In Hashtags
3. Don’t Go Overboard With Too Many Hashtags
4. Don’t Spam
5. Make Sure Hashtags Mean What You Think They Do
6. Make Sure Your Hashtags Work

36. IMPACT OF SOCIAL MEDIA IN SEO
Sharing Can Lead to Links …and Higher Rankings
- Increases the visibility of a page.
- It may get noticed by a creator of content, such as a blogger, journalist, or
author.

37. Social Actions and Outcomes
-The social activity (sharing) affects rank only if it increases visibility among
content creators AND those people found it so useful they linked to it.
- If rankings are important to you, relationships with creators of content
are important to you. Content creators are a hidden, but important,
target audience for most businesses.

38. The Correlation Between Social Media and “User Interaction Signals”
- Likes, shares, +1s, tweets, and comments are indications that people
thought the page was good. And pages that people like tend to rank
higher. Social media interactions correlate with quality and quality
correlates with higher rankings.

39. How Google+ Activity Directly Affects Rankings
- Google+ posts rank in Google
- +1’d content ranks higher in personalized search results

40. 10/26/16

41. 10/26/16
Rank is Driven by Links… A Link is a Social Thing