3. fact
or
fiction
Topic
Datasets
Message
Audience
Deliverables
“They’re bringing drugs. They’re bringing crime. They’re rapists.” “It’s only getting worse.”
“You walk down the street, you get shot.” Build a wall. Ban the Muslims. Obama founded
ISIS. Hillary is the devil. Death, destruction, violence, poverty, weakness. And I alone can
make America safe again.
But just how unsafe is America today?
4. fact
or
fiction
Topic
Datasets
Message
Audience
Deliverables
According to Lewis & Clark College president Barry Glassner, one of the country’s leading
sociologists and author of The Culture of Fear, “Most Americans are living in the safest
place at the safest time in human history.”
Around the globe, household wealth, longevity and education are on the rise, while violent
crime and extreme poverty are down. In the U.S., life expectancy is higher than ever, our
air is the cleanest it’s been in a decade, and despite a slight uptick last year, violent crime
has been trending down since 1991. As reported in The Atlantic, 2015 was “the best year in
history for the average human being.”
So how is it possible to be living in the safest time in human history, yet at the exact same
time to be so scared?
9. fact
or
fiction
Topic
Datasets
Message
Audience
Deliverables
According to leading sociologist Barry Glassner, “we are living in the most fearmongering
time in human history. And the main reason for this is that there’s a lot of power and
money available to individuals and organizations who can perpetuate these fears.”
For mass media, insurance companies, advocacy groups, lawyers, politicians and so many
more, your fear is worth billions. And fortunately for them, your fear is also very easy to
manipulate. We’re wired to respond to it above everything else. These practices present
misleading information and promote anxiety in the viewer.
10. fact
or
fiction
Topic
Datasets
Message
Audience
Deliverables
The intended communication for this designed experience will be to open the eyes of the
audience to the ‘truth’ of fear mongering and the notoriety of media.
The intended audience for this deliverable will be the people who are most vulnerable to
fear mongering tactics; females aged 65 and above (as shown by research).
12. fact
or
fiction
Topic
Datasets
Message
Audience
Deliverables
The intended communication for this experience would be to monger fear about the
fear mongering tactics of media and advertising. The truths will be exaggerated and
manipulated sattirically, but underlying message would be the notoriety of media in such
practice. The communication will be persuasive.
13. fact
or
fiction
Topic
Datasets
Message
Audience
Deliverables
The audience will be the people who are not so vulnerable to fear mongering but are highly
exposed to ever-evolving different kinds of media. Millenials aged 20 - 30.
The medium of choice would be a website, which can easily mimic the truth and comes from
a place of trustworthiness.
15. fact
or
fiction
finding the Language
of trust and dis-
trust in direct mail
The audience will be the people who are not so vulnerable to fear mongering but are highly
exposed to ever-evolving different kinds of media. Millenials aged 20 - 30.
The medium of choice would be a website, which can easily mimic the truth and comes from
a place of trustworthiness.
22. fact
or
fiction
finding the Language
of trust and dis-
trust
typefaces
This news is fake. THIS NEWS IS FAKE.
This news is fake. THIS NEWS IS FAKE.
This news is fake. THIS NEWS IS FAKE.
This news is fake. THIS NEWS IS FAKE.
This news is fake.THIS NEWS IS FAKE.
This digitally represented
news is fake. THIS NEWS IS
FAKE.
23. fact
or
fiction
finding the Language
of trust and dis-
trust
typefaces
This news is fake. THIS NEWS IS FAKE.
This news is fake. THIS NEWS IS FAKE.
This news is fake. THIS NEWS IS FAKE.
This news is fake. THIS NEWS IS
FAKE.
Thisnewsisfake.
THISNEWSIS
FAKE.
24. fact
or
fiction
finding the Language
of trust and dis-
trust
typefaces
This news is fake. THIS NEWS IS FAKE.
Thisnewsisfake.THISNEWSISFAKE.
This news is fake. THIS NEWS IS
FAKE.
This news is fake. THIS NEWS IS
FAKE.
This news is fake. THIS NEWS IS FAKE.
This news is fake. THIS NEWS
IS FAKE.
This news is fake. THIS NEWS IS FAKE.