Segmentation helps you to categorize your subscribers/customers in the small groups with same interests and preferences. It gives you an idea of sending relevant content. But how to do it?
Here are some practical cases of customer segmentation in eCommerce. Let’s dive right in:
2. Segmentation helps you to categorize your subscribers/customers in the
small groups with same interests and preferences. It gives you an idea of
sending relevant content. But how to do it?
Here are some practical cases of customer segmentation in eCommerce.
Let’s dive right in:
Sarv.com
4. What to send:
● Create informative, engaging and educational content. Send insider
tips.
● Regularly update them about your new product and features.
● Create a product heavy content on your blog and send it in email (link
with your product landing page).
● Offer a special discount for 1st order.
Sarv.com
6. Case- 2
Based on Location
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How to Identify: Find the customers who made a purchase from a specific
Geolocation.
7. What to send:
● Send season-related offers. You need to understand which season is
approaching in the country.
● Lifestyle and culture connected promotions.
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9. Case- 3
Based on Gender
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Howto Identify: Segment your subscribers by gender
10. What to send:
● Do you have different products for men and women? Segment your
subscribers/customers by gender.
● Send different email campaigns (Male and Female) to make it stand
out.
Sarv.com
13. What to send:
● Premium products.
● Sneak Peek to new product or features.
● Special value packs.
● Express free shipping.
● Guarantee and maintenance.
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15. Case- 5
Shopping Cart Abandoners
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How to Identify: Customers who leave their shopping cart without
purchasing
16. What to send:
Send a “Come Back” email with a special discount or related products.
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17. Case- 6
One Time Purchasers
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Howto Identify: Pay attention to transaction history. What product they
purchased in the past
18. What to send:
● Send an upgraded version of your product/service.
● Ask for review on their first purchase and offer discount on 2nd
order.
● Create branded content to educate them.
● Recommend product related to their past purchase.
Sarv.com
21. What to send:
● Send a quiz (relevant to your product) to understand their interest.
● Send them a reminder on what they bought with educational content.
● Based on their purchasing ask for feedback.
Sarv.com
23. Case- 8
Social Birds
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Howto Identify: Find the customers who mention your brand on social
media, Engage with your content or participate in a poll.
24. What to send:
● Run limited time contest on social media for your active followers.
● Thank you email for their social engagement (and can offer a little
perk).
Sarv.com
27. What to send:
● Send them a special offer dedicated to only for them.
● Start a point system and a referral program.
● Engage with them in new product creation.
● Write a thank you note.
Sarv.com