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Sasha Ermolenko Portfolio — Favorite Cases 2014
1. D I G I T A L A R T D I R E C T O R
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2. F A V O R I T E C A S E S
D I G I T A L A R T D I R E C T O R
4. S C R O L L T O S O C H I
This year Russia hosted the Olympics, but for the
majority of Russians the tickets turned out to be
too expensive. Visa had 17 packages for two - and
we aimed to give them to those who wanted to be
there more than anything.
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O L Y M P I C A C T I V A T I O N
During a year of training for the Olympics, a
cross-country skier covers 15,000 km. We asked
people to do exactly the same. In the two
biggest social networks there appeared a virtual
track from Vladivostok to Sochi, where everyone
could surmount their 15,000 km – no matter
their age, weight or job experience. The only
thing they had to do was to scroll through as
fast as they could and be the quickest to the
finish line.
Watch on Vimeo
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6. A H M A D T E A M U S I C F E S T
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Client
Ahmad Tea Ltd
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Agency
Deluxe Interactive
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Art direction
Design
P R O M O S I T E
www.ahmadteafest.ru
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8. R E X O N A L O T U S F 1
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Client
Unilever
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Agency
Deluxe Interactive
Design
P R O M O S I T E
www.rexonalotus.ru
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10. R E S P O N S I B L E K I L O M E T R E S
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Client
Intouch
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Agency
Proximity Moscow
BBDO Group
Art direction
Motion graphics design
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A C T I V A T I O N
www.be-in-touch.ru
11. R E S P O N S I B L E K I L O M E T R E S
Speeding is a serious issue in Russia. It is the
major contributor to Russia’s fifth place in the
world’s ranking os road fatalities per year.
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The idea was simple: Let drivers help those who
had become victims of fast driving by trips
without speeding. The emotional message is
strong.
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Intouch announced that it would donate
1,000,000 rubles to help those who had become
victims of fast driving – if drivers would
contribute by changing their driving habits.
A C T I V A T I O N
Drivers were asked to install an OK.INTOUCH
app from AppStore or Google.Play, that
recorded and analysed every trip by car. If the
driver obeyed the speed limit for most of the
trip, he would be given a green ticket with an
amount of money to be added to a virtual
bank.
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When Russia’s drivers had contributed 1 000
000 virtual rubles in total – which they did 2
times faster than was expected – Intouch
donated the real sum.
Watch on Vimeo
14. U S E L E S S A D V I C E S
Женщины ежедневно слышат «из каждого
утюга» бесчисленное множество разных советов
по ведению домашнего хозяйства, команда
агентства предложила бренду Дени 3 Актив
занять противоположную позицию и высмеять
советы и советчиков.
P R O M O S I T E
Каждая женщина лучше других знает, что нужно
ей и ее семье и лезть к ней со своим видением
бессмысленно и глупо, именно такими и
получились собирательные образы главных
советчиков в жизни каждой женщины «эксперта
из телевизора», «подруги, которая всегда в
тренде» и «умудренной жизненным опытом
свекрови».
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Watch on Vimeo
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16. D I G I T A L A R T D I R E C T O R
N O N C O M M E R C I A L
18. L O C A L T I M E A N T I C A F E
LocalTime относится к проектам, меняющим
город в лучшую сторону. Люди приходят сюда
чтобы общаться с друзьями, знакомиться с
новыми людьми, делиться своими идеями и
отдыхать в уютной атмосфере оплачивая
только время пребывания.
I D E N T I T Y & P R O M O S I T E
На сайте проекта можно как узнать
расписание мастерклассов и событий
пространства так и оставить заявку на
проведение собственного мероприятия.
Watch on Vimeo
23. S E R I E S O F I L L U S T R A T I O N
S O U L G E O M E T R Y
Sasha Ermolenko Illustrations
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25. Want more?
S E R I E S O F I L L U S T R A T I O N
E M O T I O N S
Sasha Ermolenko Illustrations
26.
27. D I G I T A L A R T D I R E C T O R
W A N T M O R E ?
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