New Gen Solutions, for New Gen Customers

1. New Gen Solutions,
for New Gen Customers

2.  Various Companies sending promo material to
customers via emails and notifications
 Too many promos reach customer over too
many channels, leading to over exposure and
disinterest
 Customer who are not looking for promos are
not spared

3.  We propose to serve customer when they are
actively searching for it
 Higher chances of conversion
 Try and bring all major brands to promote on
one unified platform
 Create incentives for both merchants and
customers to build traction

4.  Unified platform to promote every significant
merchant
 Businesses submit promos through API
 Customers get to see only the promos
applicable to them
 Added services which would lead to better
UX for the end customer

5.  Customers get to see less spam
 Promo codes by Categories, easy navigation
 Cleaner Inboxes and less push notifications
 Customers earn points for being loyal to
particular brands, getting added bonuses
over time
 Customers can track individual spending per
brand/category over time

6.  Keep score of amount spent by customer for
each brand/category
 Customize offers for loyal consumers
 Notifications from particular store/brand
that the customer specifies (must be
minimal)
 Social Layer

7.  Success rate of individual coupons
 Which coupons are not doing well?
 Tweak coupons to see changes in customer
behaviour
 Store locations which convert better
 Performance of newly opened store – if there
is need for more promo activities

8.  WebApp for merchants to enter coupon data
 API to submit multiple coupon data
programmatically
 Android app submits LatLong of customer
and receives list of stores nearby offering
promotions
 Store transaction data to cloud when a
coupon is encashed by a customer
 DataViz in the WebApp for merchants to
decide on action items