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Dhl express presentation
1. Communication outcomes and objectives on dhl express
Angger Dwi Anggoro
Clinton Pirel
Saurabh Sharma
Tanawat Srisurapanont
2. What is DHL Express ?
DHL is American-
founded German
company.
Provide international
shipping service for
courier, parcel, and
mail.
Delivers over 1.3 billion
parcels per year.
Founded in the U.S in
1969.
DHL is stand for
Dalsey, Hillblom,
and Lynn (The
three founders)
Source https://en.wikipedia.org/wiki/DHL
4. Convey Detailed Information
WEBSITE
DHL Express provide detail information in
the website (dhl.com), such as my DHL
(DHL’s account for costumer who oftenly
make shipping with DHL), tracking,
shipping, export service, import service,
domestic service, and more.
5. They also explain step by step on what & how to
do the online shipping
If there’s some problem or complain,
they put contact number in the menu
page and would be able to get in
touch with the costumers.
6. Create Brand Imagery and Personality
SOCIAL MEDIA
Source : google.com
This photo is taken from
DHL advertisement on
youtube. They make a
relationship with
Mohammed Salah &
make him to be DHL’s
Brand Ambassador.
7. Build Trust
SOCIAL
MEDIA
A lot of photos showing DHL’s aeroplane
just arriving in many of European
country’s airport, such as Stockholm,
London, Northern Italy, Mexico, etc.
8. A lot of photos showing some local
model wearing DHL’s attributes (such
as t-shirt & jacket).