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@martikonstant



Brand for             Marti Konstant




demand     (OR HOW CREATIVITY GENERATES LEADS)



Brand for Demand Marti Konstant DemandCon March 2012
provoke.
Creativity creates interest.




Brand for Demand Marti Konstant DemandCon March 2012
captivate   Creativity needs to




.
            also have depth
            to engage us.




Brand for Demand Marti Konstant DemandCon March 2012
inte                      But unless you interact
                          it doesn’t count.


                          C’mon join



r    act.
                          the conversation!




Brand for Demand Marti Konstant DemandCon March 2012
customers
are
stalking
you.
Do you know WHERE they are?
random
   access
 (not linear)




Brand for Demand Marti Konstant DemandCon March 2012
jump in!                                          Come visit all the hangouts.




Brand for Demand Marti Konstant DemandCon March 2012
2                                success stories


Brand for Demand Marti Konstant DemandCon March 2012
Lead gen platform



          Smart
          Kick-Ass
          Innovationness
Smart
Kick-Ass
Innovationness
Iggy
Iggy started out as just fun.
But then one day he went to work.
He got his own Flickr account.
Now he’s a mascot and ambassador.
He’s a shared social experience.




Brand for Demand Marti Konstant DemandCon March 2012
A truly social object.




Brand for Demand Marti Konstant DemandCon March 2012
GeekTV
Brand for Demand Marti Konstant DemandCon March 2012
GeekTV
Brand for Demand Marti Konstant DemandCon March 2012
engage.
Nurture. How are you? Continue the conversation.




Brand for Demand Marti Konstant DemandCon March 2012
Iggy does Dallas

        One year & still kickin’ ass

        Yes, we can bring market-leading
        virtualization to Europe

        Google had an HTC dream & we’re in it
        Live, from Sydney – do microkernels suck?
         When does size matter?

Brand for Demand Marti Konstant DemandCon March 2012
A community of thousands

        Marketing fills 70% of pipeline

        1.5 billion devices



     results.
Brand for Demand Marti Konstant DemandCon March 2012
meet Kate.                                   Marketing Director for Apkudo



Brand for Demand Marti Konstant DemandCon March 2012
The company & product launch
fun.
intuitive.
effortless.

community.
Provoke with a promise.
Captivate with zen.
Create buzz.




         +     +   =
Interact. Create community.




   =   Programmers like beer!
Make ‘em part of the story.
Buzz

       Over 1,100 developers

       Waiting list




results.
Brand for Demand Marti Konstant DemandCon March 2012
provoke.
captivate.
interact.
Brand for Demand Marti Konstant DemandCon March 2012
join the
   @martikonstant




conversation
   Marti Konstant



Brand for Demand Marti Konstant DemandCon March 2012

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