2. What is thick eyebrow?
• Since 2012, some women
have had thick, masculine
and bushy eyebrow.
Today we can see
masculine eyebrow in the
runway like Chanel and
Stella McCartney. Also
there are some celebrities
who have big eyebrow,
like Lily Collins, Cara
Delevingne and Miley
Cyrus.
3. Demographics/Psychographics/Geographics
• The most of women who have thick eyebrow are
22-29 years old. They have jobs and not married.
They work busy and earn money as same as men.
They are thought as middle-class earning money
less than $100.000 a year. They want to be
independent. Not only their jobs but also they
like pubbing and clubbing. They love to express
their personality through fashion.
• They live in urban cities all over the world. Their
life are busy but they are enjoying them a lot.
4. Cultural Indicators
• As sociological influence, there is the
increasing equality of the sex. Also this trend
can be thought as a reaction against the
industry which worth women’s “femininity”.
• As psychological influence, the relation of
eyebrow and the emotion is strong; this shape
of eyebrow has impression of confident,
tough, independent and sexy. So they want to
be women like that.
5. Cultural Indicators
• As technological influence, the number of the
cosmetics to make up eyebrows are
increasing. In addition to the pencil and the
powder, these days there is the mascara for
the eyebrow to make bushy brow.
6. Thick eyebrows vs Thin eyebrows
• Thick eyebrows
o Masculine
o Strong
o Sexy
o Do not need to take care
o Revival of 80s
• Thin eyebrows
o Feminine
o Gentle
o Cute
o Need to take care
o Revival by 40s
7. Key items are high-waisted pants, leather
jacket, brand bag, tight skirt, mini skirt, sheer
item, high heel like booties and red lipsticks.
Theme is a strong women. Style is sexy, body conscious. It is simple but edge.
Color is black base and they also prefer gold and burgundy. Black is the color
of elegance, confidence and strong will. Gold means wealth, success and
status. Red (burgundy) means sexuality and passion. They like leather, silk,
sheer and velvet textile because they look luxury, strong and sexy.
8. Retailers for this group
• The retailer shops for this group are TOPSHOP,
ZARA and American Apparel.
• For E-Commerance, there are ASOS and
MISSGUIDED.
9. Fashion Movement Theory
• This thick eyebrow is thought as Trickle
Down theory. In 2012, it was started by
runway. Chanel made up the model’s
eyebrow thick, parallel, and shiny by
using lot of bijous. Since then, many
celebrities changed their eyebrow’s
shapes gradually. Cosmetic company
promoted “Thick eyebrow will be trend”
and started selling more cosmetics for
eyebrows. Now, thick eyebrow is very
popular among women and has
introduced in their make up.
10. Summarize Analysis
• The thick eyebrow’s trend broke in 2012; the
innovator was Chanel. Gradually it was
expanded to the general public by celebrities
and cosmetic companies and fashion
magazines. Now the women who want to
have confidence and independent love the
thick eyebrow. It makes their impression
tough and sexy. Also it implies the equality of
sexes and against the industry which value
women’s “femininity”.
