2. Mission statement:
It is our mission to reduce
consumer burdens and increase
small business revenues across
the globe.
3. The problem
Consumers are over-stimulated with
marketing “noise” and too many
options, because of this choosing a
reliable service provider can be a
daunting task.
7. Why this is a big opportunity
● Home Improvement and Repair industry is predicted to boom
○ National annual spending within this industry may exceed a peak of 324 billion since the
last housing boom decades ago
● Our technology can be pivoted and implemented into a wide array of
industries and markets globally
○ Consumers can use SIDEKIQ to find contractors, real estate agents, insurance agents,
personal trainers, etc.
● Consumers will continue to get bombarded with service provider choices,
they will eat up anything that can simplify that process
8. Is Cleveland a big enough city to use as a
test market?
You decide….
● NE Ohio, including Geauga, Lake County, Loraine, and Cuyahoga pop. 1.5
million +
● Potential Clients = 700,000
● Ideal Clients = 70,000
● Contractors = 11,000
9. Our ideal customer is
Two Kinds: Client and Contractor
● Client
○ Married with children homeowners who live in the suburbs near metropolitan areas who
earn a household income of 100K or more.
● Contractor
○ Bonded, insured, and highly reviewed contractors who do business near ideal clients
○ Our test market (Northeast Ohio) inhabits 4,000 ideal contractors
10. How do you plan on getting client users on
to the app?
● Viral Landing Page
● Direct Marketing
● Networking
● Email Marketing
● Digital Advertising
● Guerilla Marketing
● Publicity Tactics
● Referral Marketing
● Content Marketing
● Personality Infused
Marketing
Stage 1: Pre
Launch - Attract
Early Adopters
Stage 2: Official
Launch - Early
Growth
Stage 3:
Explosive Growth
Stage 4: Sustained Growth
- Loyal Following
11. How do you plan on getting contractor users
on to the app?
Stage 3: Sustained
Growth - Loyal Following
Stage 2: Explosive Growth
● Cold Calls
● Direct Marketing
● Networking
● Referral Marketing
● Digital Advertising
● Give-Back Marketing
● Exclusivity/Credibility
Marketing
Stage 1: Early Growth
13. Our main competitors
● Angie’s List
○ first mover advantage, contractor search engine, robust network of
clients/contractors
● HomeAdvisor and Thumbtack
○ Client-Contractor matchmaking services
● TaskRabbit
○ on-demand basic services, selection of individual contractors
14. Three reasons why SIDEKIQ will be favorable in the market
1. Better Technological System
a. Art of simplicity
b. Matchmaking algorithm = increased reliability
c. Contractors can view and rate clients = reduces bad leads
2. Superior Revenue Model
a. We subtly profit off our largest user-base, the clients
b. A subscription model is preferred by contractors
3. Our Brand Personality Will Stand Out
a. It is more than a brand, it is a way of life
b. Enjoying the simple things and having fun = a brand consumers can
associate their own lives with
c. This will establish a more loyal following
15. The team
“What makes us special?”
Jimmy Salera
Director of Business
Development
Sawyer Dina
CEO
I love sales, growth, and
business in general. The
majority of my satisfaction
comes from helping others
I’m here for one reason only: to
have a positive impact on the
world around me and
entrepreneurship is my vehicle
Josh Layhue
CTO
My passion is programming,
my investment is in business,
my goal is to create
something special
16. Why will our team be successful?
● We may not be the most innovative, experienced, or even skilled team out
there but what separates us from the pack is our unrelenting drive to make
it happen!
● If we don’t have the skills (we will find someone who does or learn them
ourselves), if we don’t have the money (we will find a way to get it), if we
don’t have the product (we will create it)
● The behind the scenes indicator of success within any company comes
down to one thing; effort!
● “Either you're getting off the treadmill, or I’m going to die” Will Smith
17. Next Steps - 12 month plan
1. Secure our first round of funding
2. Successfully build a tested and working prototype
3. Establish a balanced user base, enough clients and
service providers
4. Officially Launch
5. Turn over a small profit
20. How do you validate the $2 million valuation?
● Find out for yourself and take a look at our financial projections
https://docs.google.com/spreadsheets/d/1FyHiXcDeRk6aOerf_pY3QtMBMWvjaFVh8gNel50WzC8/pu
Bhtml
● By year 4 you will get back your initial investment, and by year 5 you will
triple it.
21. To Summarize
● SIDEKIQ is solving a legitimate consumer problem, we are cutting out all the
noise and streamlining the research process
● The initial industry we are going to enter is predicted to boom and our
technology has the flexibility to grow into new industries and markets
● We have respect for our competition but we surpass them in technology,
consumer simplicity, and reliability
● Our revenue model is superior and includes transactional commissions and
subscription fees
● The founding team behind SIDEKIQ has it in their blood to make success
happen
● We are seeking $200,000 for 10% equity
● Tell us why you are the right investor for us! Contact: sawyer@sidekiq.us
