How to connect with customers through various business areas in the organization - with customer support as the center of engagement.

1. Marketing R.I.P
http://fuckyeahhappy.tumblr.com/post/157918828

2. moderated by
NATASHA FRIIS
SAXBERG
@saxberg
Web Entrepreneur
Author of the Danish
Twitterbook & Upcoming
“Humans & Digital Media”
Affiliated at the
Copenhagen Institute
For Futures Studies

3. From CMOver to the 21st century of communicators.
We are all a small node in a greater network.
FROM ISOLATED ISLAND TO LINKED COMMUNITIES.
introduction
purpose - cases
10 min.

4. The future of engagement.
Case 1. McDonald’s engages pedestrians with smartphones vs. billboard.
#games #coupons #ar #geolocation

5. The future of conversations.
Case 2. Utilize your customer support community
#support #seo #saving #scale
In the first 90 days, the company saw a 75%
reduction in the number of support tickets
50% of traffic arrive via SEO results
2,965 ideas generated by loyal customers
132,898 active users created 47,750 topics

6. The future of creation.
Case 2. My Starbucks Idea - users are creators.
#ambassadors #community #ideas

7. Everyone Is A Messenger.
THE IS NO PAST AND NO FUTURE - ONLY REAL TIME.
The Stage Is Ours - To Define, To Play & To Spread.

8. Everyone Is A Listener.
We are a social species - curiosity drives us
forward.
Every listener has a unique interpretation.

9. Everyone Is A Contributor.
EVERY STORYTELLER HAS A UNIQUE STORY
Every individual is responsible for depth and value.

10. The Challenge
WHO ARE THE FUTURE MARKETERS?
How do they work, what is their culture, values and flow?
challenge
presented
center of
map

11. Frontiers.
FROM MANAGEMENT TO LEADERSHIP.
First Followers vs. First Movers.

12. We Are Defined By Our Stories.
Which Stories Do We Tell?

13. From Hierarchy To Flow.
We Don’t Need Hands, We Need Heads.

14. Redefine Control
It Is Cheaper To Accept Errors Than To Try To Prevent Them.

15. Organisations are no longer preventing train crashes.
We live in a time of server crashes.
We reboot, We Iterate, We improve.

16. ?
natasha@saxberg.dk
Twitter @saxberg
Blog natasha.saxberg.dk
flickr.com/photos/radyone