SlideShare une entreprise Scribd logo
1  sur  16
Ilk insan, ilk marka
 Homo sapiens ve markaların dönemi

 İlk markalar (ilk bıçak, ilk fast food, ilk logo, ilk
 reklam)
Marka Nedir?
 Kurumsal Marka Nedir?
Marka nedir?



 Çalışan Markası Nedir?
Çalışan Markası neden önemli?
Iyi bir “Çalışan Markası” nasıl
yaratılır?
Çalışan marka stratejisi
Marka Masalı
Kendi marka hikayeniz?
Markanın kanal tedavisi
Kariyer siteleri ne anlatmalı?
Markanız kaç kilo / kaç metre?



Markanızı ölçebilmek mümkün!
İletişebildiklerimizden misiniz?




 Çalışan İletişiminde ne değişti?
Sokaktaki adam markanıza ne diyor?
Nurtopu gibi bir çalışan
markanız oldu, maşallah!
Sona geldik lütfen alıcınızın
ayarları ile oynamayın...
 Sorular

 Cevaplar

Contenu connexe

En vedette

Madliena Cottage
Madliena CottageMadliena Cottage
Madliena CottageMadliena
 
Çalişan i̇leti̇şi̇mi̇- Kriz Yönetimi
Çalişan i̇leti̇şi̇mi̇- Kriz YönetimiÇalişan i̇leti̇şi̇mi̇- Kriz Yönetimi
Çalişan i̇leti̇şi̇mi̇- Kriz YönetimiSaygın Tezel
 
Madliena Cottage
Madliena CottageMadliena Cottage
Madliena CottageMadliena
 
Swap’s guide to the holidays
Swap’s guide to the holidaysSwap’s guide to the holidays
Swap’s guide to the holidayslaurindatracey
 
EUnetHTA Training course for Stakeholders - Choice of Endpoints for Reimburse...
EUnetHTA Training course for Stakeholders - Choice of Endpoints forReimburse...EUnetHTA Training course for Stakeholders - Choice of Endpoints forReimburse...
EUnetHTA Training course for Stakeholders - Choice of Endpoints for Reimburse...EUnetHTA
 
How can patients and providers best contribute to the HTA process?
How can patients and providers best contribute to the HTA process?How can patients and providers best contribute to the HTA process?
How can patients and providers best contribute to the HTA process?EUnetHTA
 
How to use the EUnetHTA submission template to support production of core Hea...
How to use the EUnetHTA submission template to support production of core Hea...How to use the EUnetHTA submission template to support production of core Hea...
How to use the EUnetHTA submission template to support production of core Hea...EUnetHTA
 
ACL Reconstruction using JewelAcl graft
ACL Reconstruction using JewelAcl graftACL Reconstruction using JewelAcl graft
ACL Reconstruction using JewelAcl graftSTAVROS ALEVROGIANNIS
 
EUnetHTA Training course for Stakeholders - HTA Core Model (r) (Kristian LAMPE)
EUnetHTA Training course for Stakeholders - HTA Core Model (r) (Kristian LAMPE)EUnetHTA Training course for Stakeholders - HTA Core Model (r) (Kristian LAMPE)
EUnetHTA Training course for Stakeholders - HTA Core Model (r) (Kristian LAMPE)EUnetHTA
 
ΡΟΜΠΟΤΙΚΑ ΥΠΟΒΟΗΘΟΥΜΕΝΗ ΟΛΙΚΗ ΑΡΘΡΟΠΛΑΣΤΙΚΗ ΓΟΝΑΤΟΣ
ΡΟΜΠΟΤΙΚΑ ΥΠΟΒΟΗΘΟΥΜΕΝΗ ΟΛΙΚΗ ΑΡΘΡΟΠΛΑΣΤΙΚΗ ΓΟΝΑΤΟΣΡΟΜΠΟΤΙΚΑ ΥΠΟΒΟΗΘΟΥΜΕΝΗ ΟΛΙΚΗ ΑΡΘΡΟΠΛΑΣΤΙΚΗ ΓΟΝΑΤΟΣ
ΡΟΜΠΟΤΙΚΑ ΥΠΟΒΟΗΘΟΥΜΕΝΗ ΟΛΙΚΗ ΑΡΘΡΟΠΛΑΣΤΙΚΗ ΓΟΝΑΤΟΣSTAVROS ALEVROGIANNIS
 
How to use HTA for decision-making based on HTA Core Information
How to use HTA for decision-making based on HTA Core InformationHow to use HTA for decision-making based on HTA Core Information
How to use HTA for decision-making based on HTA Core InformationEUnetHTA
 
The HTA Core Model® A brief introduction
The HTA Core Model® A brief introduction The HTA Core Model® A brief introduction
The HTA Core Model® A brief introduction EUnetHTA
 
Brief introduction to EUnetHTA and its tools
Brief introduction to EUnetHTA and its toolsBrief introduction to EUnetHTA and its tools
Brief introduction to EUnetHTA and its toolsEUnetHTA
 
EUnetHTA Training course for Stakeholders - Brief introduction to EUnetHTA an...
EUnetHTA Training course for Stakeholders - Brief introduction to EUnetHTA an...EUnetHTA Training course for Stakeholders - Brief introduction to EUnetHTA an...
EUnetHTA Training course for Stakeholders - Brief introduction to EUnetHTA an...EUnetHTA
 
ΠΑΡΟΥΣΙΑΣΗ ΒΙΟΛΟΓΙΚΩΝ ΘΕΡΑΠΕΙΩΝ, ΠΟΥ ΕΦΑΡΜΟΖΟΝΤΑΙ ΣΗΜΕΡΑ ΑΠΟ ΤΟ ΕΠΙΣΤΗΜΟΝΙΚΟ ...
ΠΑΡΟΥΣΙΑΣΗ ΒΙΟΛΟΓΙΚΩΝ ΘΕΡΑΠΕΙΩΝ, ΠΟΥ ΕΦΑΡΜΟΖΟΝΤΑΙ ΣΗΜΕΡΑ ΑΠΟ ΤΟ ΕΠΙΣΤΗΜΟΝΙΚΟ ...ΠΑΡΟΥΣΙΑΣΗ ΒΙΟΛΟΓΙΚΩΝ ΘΕΡΑΠΕΙΩΝ, ΠΟΥ ΕΦΑΡΜΟΖΟΝΤΑΙ ΣΗΜΕΡΑ ΑΠΟ ΤΟ ΕΠΙΣΤΗΜΟΝΙΚΟ ...
ΠΑΡΟΥΣΙΑΣΗ ΒΙΟΛΟΓΙΚΩΝ ΘΕΡΑΠΕΙΩΝ, ΠΟΥ ΕΦΑΡΜΟΖΟΝΤΑΙ ΣΗΜΕΡΑ ΑΠΟ ΤΟ ΕΠΙΣΤΗΜΟΝΙΚΟ ...STAVROS ALEVROGIANNIS
 

En vedette (20)

Ghm2 ppt
Ghm2 pptGhm2 ppt
Ghm2 ppt
 
Madliena Cottage
Madliena CottageMadliena Cottage
Madliena Cottage
 
Çalişan i̇leti̇şi̇mi̇- Kriz Yönetimi
Çalişan i̇leti̇şi̇mi̇- Kriz YönetimiÇalişan i̇leti̇şi̇mi̇- Kriz Yönetimi
Çalişan i̇leti̇şi̇mi̇- Kriz Yönetimi
 
Class 1
Class 1Class 1
Class 1
 
Madliena Cottage
Madliena CottageMadliena Cottage
Madliena Cottage
 
Swap’s guide to the holidays
Swap’s guide to the holidaysSwap’s guide to the holidays
Swap’s guide to the holidays
 
Act19 ase
Act19 aseAct19 ase
Act19 ase
 
Design/Client Projects
Design/Client ProjectsDesign/Client Projects
Design/Client Projects
 
EUnetHTA Training course for Stakeholders - Choice of Endpoints for Reimburse...
EUnetHTA Training course for Stakeholders - Choice of Endpoints forReimburse...EUnetHTA Training course for Stakeholders - Choice of Endpoints forReimburse...
EUnetHTA Training course for Stakeholders - Choice of Endpoints for Reimburse...
 
How can patients and providers best contribute to the HTA process?
How can patients and providers best contribute to the HTA process?How can patients and providers best contribute to the HTA process?
How can patients and providers best contribute to the HTA process?
 
How to use the EUnetHTA submission template to support production of core Hea...
How to use the EUnetHTA submission template to support production of core Hea...How to use the EUnetHTA submission template to support production of core Hea...
How to use the EUnetHTA submission template to support production of core Hea...
 
ACL Reconstruction using JewelAcl graft
ACL Reconstruction using JewelAcl graftACL Reconstruction using JewelAcl graft
ACL Reconstruction using JewelAcl graft
 
EUnetHTA Training course for Stakeholders - HTA Core Model (r) (Kristian LAMPE)
EUnetHTA Training course for Stakeholders - HTA Core Model (r) (Kristian LAMPE)EUnetHTA Training course for Stakeholders - HTA Core Model (r) (Kristian LAMPE)
EUnetHTA Training course for Stakeholders - HTA Core Model (r) (Kristian LAMPE)
 
ΡΟΜΠΟΤΙΚΑ ΥΠΟΒΟΗΘΟΥΜΕΝΗ ΟΛΙΚΗ ΑΡΘΡΟΠΛΑΣΤΙΚΗ ΓΟΝΑΤΟΣ
ΡΟΜΠΟΤΙΚΑ ΥΠΟΒΟΗΘΟΥΜΕΝΗ ΟΛΙΚΗ ΑΡΘΡΟΠΛΑΣΤΙΚΗ ΓΟΝΑΤΟΣΡΟΜΠΟΤΙΚΑ ΥΠΟΒΟΗΘΟΥΜΕΝΗ ΟΛΙΚΗ ΑΡΘΡΟΠΛΑΣΤΙΚΗ ΓΟΝΑΤΟΣ
ΡΟΜΠΟΤΙΚΑ ΥΠΟΒΟΗΘΟΥΜΕΝΗ ΟΛΙΚΗ ΑΡΘΡΟΠΛΑΣΤΙΚΗ ΓΟΝΑΤΟΣ
 
How to use HTA for decision-making based on HTA Core Information
How to use HTA for decision-making based on HTA Core InformationHow to use HTA for decision-making based on HTA Core Information
How to use HTA for decision-making based on HTA Core Information
 
The HTA Core Model® A brief introduction
The HTA Core Model® A brief introduction The HTA Core Model® A brief introduction
The HTA Core Model® A brief introduction
 
Brief introduction to EUnetHTA and its tools
Brief introduction to EUnetHTA and its toolsBrief introduction to EUnetHTA and its tools
Brief introduction to EUnetHTA and its tools
 
EUnetHTA Training course for Stakeholders - Brief introduction to EUnetHTA an...
EUnetHTA Training course for Stakeholders - Brief introduction to EUnetHTA an...EUnetHTA Training course for Stakeholders - Brief introduction to EUnetHTA an...
EUnetHTA Training course for Stakeholders - Brief introduction to EUnetHTA an...
 
Perkembanganteoriatom
PerkembanganteoriatomPerkembanganteoriatom
Perkembanganteoriatom
 
ΠΑΡΟΥΣΙΑΣΗ ΒΙΟΛΟΓΙΚΩΝ ΘΕΡΑΠΕΙΩΝ, ΠΟΥ ΕΦΑΡΜΟΖΟΝΤΑΙ ΣΗΜΕΡΑ ΑΠΟ ΤΟ ΕΠΙΣΤΗΜΟΝΙΚΟ ...
ΠΑΡΟΥΣΙΑΣΗ ΒΙΟΛΟΓΙΚΩΝ ΘΕΡΑΠΕΙΩΝ, ΠΟΥ ΕΦΑΡΜΟΖΟΝΤΑΙ ΣΗΜΕΡΑ ΑΠΟ ΤΟ ΕΠΙΣΤΗΜΟΝΙΚΟ ...ΠΑΡΟΥΣΙΑΣΗ ΒΙΟΛΟΓΙΚΩΝ ΘΕΡΑΠΕΙΩΝ, ΠΟΥ ΕΦΑΡΜΟΖΟΝΤΑΙ ΣΗΜΕΡΑ ΑΠΟ ΤΟ ΕΠΙΣΤΗΜΟΝΙΚΟ ...
ΠΑΡΟΥΣΙΑΣΗ ΒΙΟΛΟΓΙΚΩΝ ΘΕΡΑΠΕΙΩΝ, ΠΟΥ ΕΦΑΡΜΟΖΟΝΤΑΙ ΣΗΜΕΡΑ ΑΠΟ ΤΟ ΕΠΙΣΤΗΜΟΝΙΚΟ ...
 

MARKANIZ YETERİNCE ÇALIŞIYOR MU?