Presentation was given in April of 2013 at DroidCon in Berlin, Germany. In this presentation, Scandit's COO Christof Roduner goes over Scandit’s products and services, some recent enterprise IT trends, Android technology and challenges, and a variety of usage scenarios where smartphone-based barcode scanning can add value to business processes. Check it out:

1. Democratizing Business Processes with
Android-based Mobile Devices
Dr. Christof Roduner
COO and co-founder
christof@scandit.com
@scandit
www.scandit.com Droidcon 2013, Berlin, Apr 10, 2013

2. ABOUT

3. ABOUT SCANDIT
3
 Company:
 Founded by entrepreneurs and MIT /
ETH Zurich graduates in 2009.
 Based in Zurich, Switzerland
 Customers:
 5,000+ licensees in 80+ countries.
 Preferred technology provider of GS1

4. BARCODE SCANNING PLATFORM
4
 Barcode Scanner SDK:
 Fastest and most reliable mobile
barcode scanning technology
 Scans from any angle and without
autofocus
 Supports Android, iOS, WP8 (soon),
Symbian/Qt, Phonegap and Titanium
 Product API & Scanalytics
 Product data for over 25M UPCs across
different geographies and categories.
 Scan analytics (top products and
categories, at-home vs. in-store, etc.)
 Great support and simple pricing
 Free community edition available

5. ENTERPRISE IT TRENDS

6. MOBILE BUSINESS
6
Mobile has dramatically changed the way of doing business:
Independent Mobile Price
Brick &
Grocery Online Brand Product Coupon Payment
Mortar Comparison
Stores Retailers Owners Portals Sites Provider
Retailers Engines
… but mostly in consumer space

7. CONSUMERIZATION OF THE
ENTERPRISE
7

8. NOT JUST SOFTWARE…
8
BYOD

9. BUSINESS PROCESSES

10. TODAY: DEDICATED HARDWARE
10

11. TOMORROW: ANDROID TO THE
RESCUE
11
Advantages:
 Make business process accessible to everyone
 Support occasional use
 Support locally decentralized use
 Stylish device instead of clunky hardware

12. CHALLENGE:
TECHNOLOGY

13. CHALLENGE: NO AUTOFOCUS
13
No autofocus (AF)
camera

14. CHALLENGE: BLURRY IMAGES
WITH AUTOFOCUS DEVICES
14
Wrong focus point
Camera not able to focus on objects too close

15. CHALLENGE:
DELAY DUE TO AUTOFOCUS
15
Autofocus duration on iPhone 4S: ~1 sec
Delay to start autofocus: ~0.3 sec
Time

16. CHALLENGE:
PACKAGING, FORM FACTOR & LIGHTING
16
Tiny 2D codes
Non-uniform
background
Thin barcodes
Crumpled surface
Transparent code on Glare
round surface

17. DEMO VIDEO
17
www.scandit.com/video

18. PROCUREMENT

19. PROCUREMENT STATUS QUO
19
How small enterprises order goods
today:
 Assemble order using Excel sheet
or pen and paper
 Find product in web shop,
enter quantity,
place order
 Check if shipment is complete

20. PROCUREMENT USING
A MOBILE DEVICE
20
 Actor #1: Retail buyer or manager
 Action #1: Places a product order by scanning an item, case
or stand alone barcode from catalog
 Actor #2: Product vendor
 Action #2: Assembles order as specified by Actor #1, and
scans product before shipping to retail location
 Actor #3: Dock receiver
 Action #3: Accepts an order from the vendor via a receiving
dock. Scans a palate or product case to add items to store
inventory system

21. EXAMPLE SOLUTION:
WINTERHALTER + FENNER
21

22. VALUE PROPOSITION
22
Strategic Technology
- Streamline ordering process - Fast and reliable
- Decentralize ordering - Familiar UX
- Automate manual processes
Competitive Monetization
- Improve product availability - Reduce hardware costs
- Reduce human error - Reduce labor costs
- Affordable support

23. SELF CHECKOUT

24. SELF CHECKOUT STATUS QUO
24
Automated checkout process in today’s retail stores:
 Custom mobile devices
 Fixed checkout stations
 Not possible in smaller stores
Source: www.coop.ch Source: Wikipedia

25. SELF CHECKOUT USING
A MOBILE DEVICE
25
 Actor #1: Consumer
 Action #1: Scan items as they are added to a
shopping basket.
 Action #2: Scan coupon for promotion
 Action #3: Scan loyalty card (or have digital version
in mobile wallet)
 Action #4: Scan a barcode on a checkout kiosk to
checkout
 Action #5: Receive QR code on mobile device to
open gate, confirm payment and walk out

26. EXAMPLE SOLUTION: QTHRU
26

27. VALUE PROPOSITION
27
Strategic Technology
- Reduce checkout time - Runs on shopper’s own device
- Help shoppers with local discovery - Cross-platform
- Personalized offers and - Fast and reliable
recommendations, targeted deals
and promotions
- Opportunities to up-sell / cross-sell
Competitive Monetization
- Improved shopping experience - Reduced hardware costs
- Be perceived as innovator (by - Reduced labor costs
consumers and competitors alike)

28. TICKETING

29. TICKETING STATUS QUO
29
 Ticket distribution
and verification
 Often no technology
support
 Hardware is often:
 Clunky
 Expensive
 Offline
 With bad battery
 With basic UI only
Images: shubertticketing.com, starticket.ch, Wikipedia

30. TICKETING USING
A MOBILE DEVICE
30
 Actor #1: Ticket distributor
 Action #1: Creates and
distributes a ticket with a
barcode (digital or physical)
 Actor #2: Event staff
 Action #2: Scans the barcode
on a ticket to admit entry to
event

31. EXAMPLE SOLUTION: FATSOMA
31

32. VALUE PROPOSITION
32
Strategic Technology
- Feasible for small event organizers - Online verification with support for
who have to use pen and paper wifi and 3G
otherwise
- Over-the-air deployment and
- Decentralized event management updates
- Easy access to hardware - Familiar UX
- Cross-platform
Competitive Monetization
- More convenient for event guests - More revenue
to buy, store and show tickets
- Reduced hardware costs
- Last-minute sales
- Reduced labor costs

33. POINT OF SALE

34. POS STATUS QUO
34
Today’s point-of-sale systems:
 Scan products and total cost
 Accept payment
 Too heavy-weight for small, individual retailers (hardware cost,
agreements with payment processors, etc.)

35. POS USING A MOBILE DEVICE
35
 Actor #1: Cashier
 Action #1: Scan products
individually to total cost of
items in basket
 Action #2: Cashier scans
barcode off of consumer’s
mobile device to activate the
coupon or loyalty card
 Action #3: Accept payment
 Action #4: Accept item return
by scanning barcode on item

36. EXAMPLE SOLUTION:
ZING CHECKOUT
36
Mobile phone can emulate traditional peripheral devices:
 Receipt printer → email or text message receipts
 Mouse → touch screen
 Scan gun → camera-based scanner
 Credit card terminal → dongle or camera-based reader

37. VISUAL CREDIT CARD READING
37
Capture credit card information with smartphone camera

38. VALUE PROPOSITION
38
Strategic Technology
- Speed up checkout - Fast and reliable
- Improve customer experience - Familiar UX
Competitive Monetization
- Differentiate through elegant - Reduced hardware costs
solution
- Reduced labor costs
- Affordable support

39. PARTS TRACKING

40. PARTS TRACKING STATUS QUO
40
 Goal:
 Gobal hardware manufacturer needs to track
hardware parts across entire organization
 Enable 10,000+ technical employees to
participate in QA process
 Two approaches:
 Dedicated handheld scanners → only few
employees can participate
 Desktop / web-based solution: low compliance,
mistakes, outdated information

41. PARTS TRACKING USING
A MOBILE DEVICE
41
 Electronics manufacturers
 Actor: Engineer or Manager
 Action #1: Check in to identify the
part’s location and user
 Action #2: Identify part details and
specs
 Action #3: Identify past users who
worked with the part
 Action #4: Request changes to part
 Action #5: Log notes, Bugs, etc

42. SOLUTION
42
 Imprint tiny 4x4mm Datamatrix codes and/or Code39
stickers on hardware parts
 Build track and trace app with Scandit’s Barcode Scanner
SDK to deliver laser-like scanning performance to thousands
of occasional scanners.
 Benefits:
 Increased efficiency by extending hardware tracking to more
than a few QA specialists with barcode scanner hardware
 Better governance of hardware parts by management
 Significant cost savings compared to solutions based on
dedicated scanners

43. VALUE PROPOSITION
43
Strategic Technology
- Leverage BYOD ecosystem - Supports very small Datamatrix
barcodes (4mm)
- Enable occasional scanning
- Cross-platform
- Create one point of
access for part information - Familiar UX
Competitive Monetization
- QA improvements - Reduced labor costs
- Reduces friction during production, - Reduced hardware costs
testing and distribution of parts

44. CONCLUSION

45. SUMMARY
45
 Android devices bring great changes to well-established business
processes
 Sophisticated process support becomes available to everyone, even
small businesses
 Android devices are more appealing, less expensive, often less
complex and more readily available than devices traditionally used
 Everyone, even occasional users with their own devices, can
participate in a business process

46. FURTHER INFORMATION
46
Free Barcode Scanning SDK:
www.scandit.com/pricing
Blurry Barcode Scanning Blog Post Series
Introduction: Why Bother?
Market Perspective: Original Research Study
Technical Perspective: Reasons for Use
Additional Web Resources
Product API: www.scandit.com/product-api/
Case Studies: www.scandit.com/apps/case-studies/
E-mail: info@scandit.com

47. THANK YOU