mba notes ktu brand management social media marketing brand equity bio-data resume cv arguments decision and evaluation six thinking hats triz eight-dimensional (8d) approach to ideation scamper methods brainstorming/brain-writing saras sarasvathy’s effectuation factors influencing ideation ideation paradigm shift and paradigm paralysis risk taking pattern breaking creativity in problem solving creativity presentation consequences studies stress cyber-slacking work ethics work environment behavior boredom loafing on the job missuse cyberloafing to brand building. leveraging of integrated marketing communication for brand bu brand elements measuring brand equity measuring brand performance global branding online vs. offline brand e-branding brand equity measurement measurement of brand associations brand revitalizing brand associations brand personality scale brand personality brand systems audit vertical brand stretch line extension brand leveraging brand hierarchies managing brand brand portfolio brand architecture brand identity planning model brand loyality brand managment apj abdul kalam technological university
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