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Maximizing Your Public Relations Efforts I

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LSS of Northern California

Overview on creating a strategic public relations plan for a nonprofit.

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Maximizing Your Public Relations Efforts Stephanie Casenza, MS, APR
Sound Familiar? ,[object Object],[object Object],[object Object],[object Object]
A Solid Foundation ,[object Object]
Definitions Public relations looks at the whole organization and cultivates internal and external audiences to create a favorable environment that will allow the organization to be successful. Marketing is externally focused, identifying the needs and desires of its external audiences so products and services can be developed to meet or satisfy those needs and desires. There is generally an exchange of value involved. Both functions seek to create mutually beneficial relationships but have different outcomes!
Why Bother with a Written Plan? ,[object Object],[object Object],[object Object]
What Comprises a PR Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Research Step ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Strategies &Tactics ,[object Object],[object Object],[object Object]
Creating the Plan ,[object Object],[object Object]
Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creating the Plan (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation ,[object Object],[object Object],[object Object],[object Object]
There is No Silver Bullet ,[object Object],[object Object],[object Object]
QUESTIONS?
Selected Reading and Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Selected Reading and Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Maximizing Your Public Relations Efforts I

  • 1. Maximizing Your Public Relations Efforts Stephanie Casenza, MS, APR
  • 2.
  • 3.
  • 4. Definitions Public relations looks at the whole organization and cultivates internal and external audiences to create a favorable environment that will allow the organization to be successful. Marketing is externally focused, identifying the needs and desires of its external audiences so products and services can be developed to meet or satisfy those needs and desires. There is generally an exchange of value involved. Both functions seek to create mutually beneficial relationships but have different outcomes!
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Notes de l'éditeur

  1.