Digital trends seen in the last couple of months across platforms

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DigitalTrends
that createaBang!

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TopicalPostson
DigitalPlatforms
Creating a post on social media around topical events e.g. Father’s Day, ICC Cricket,
Environment Day, etc. is a form of traditional advertising method that embraces current events
to relate to the audience. Brands are increasingly using this method for it’s several benefits,
such as: increased traction, creating a Twitter Trend, showing their audience their
creative/funny side, improve SEO ranking etc.
The following slides feature some good examples of topical posts done by Schbang

4. EnvironmentDay
A special day post
with product
integration for
Asian Paints

5. Father’sDay
An occasion specific post for Philips that also brings out the brand’s
feature

6. ICCCricket
A topical post
with product
integration for
Good Knight

7. ICCCricket
A topical post
with product
integration for
Baskin Robbins

8. ICCCricket
A promotion of a
television
association for
Finolex Pipes

9. CashlessIndia
Visa’s campaign #KindnessIsCashless focused on encouraging
Cashless lifestyles showcasing the various uses and benefits of a
Debit Card
Among the first few brands in India to use the Newsfeed app for a
Pledge on Facebook

10. Howitworks?
We design content for the brand
and share it with the Newsfeed
app
They provide a link which can be
posted on the brand’s Facebook
page
https://www.facebook.com/VisaIND/posts/847778922036493

11. A click is all it takes!
The app provides a backend
which has information on the
clicks
The user clicks the play button &
views the call to action
A pledge button in this case
Howitworks?

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GoogleAds
1. AMP support to search & display ads
2. Smart Display ads

13. GooglebringsexpandedAMP
supporttosearchanddisplayads
Accelerated Mobile Pages enables
the creation of websites that are
consistently
fast
beautiful and
high-performing across devices
and distribution platforms

14. Google is now automatically converting Google Display
Network ads into the AMP Ads format
AMP landing pages obviously load significantly faster than
standard mobile web pages — typically in less than a second
And the faster those pages load, the higher the chance of
converting a user into a customer!
https://www.youtube.com/watch?v=x
WXS3LjjqPg

15. Google’sNewSmartDisplay
Campaigns
Advertise optimized ads on the Google Display Network (GDN),
using Google’s machine learning automation
According to Google, advertisers who use Smart display
campaigns are seeing an average 20% increase in conversions at
the same CPA, compared to their other display campaigns

16. WhatareSmartDisplay
Campaigns?
Smart Display ads show in almost all formats across the Google
Display Network, reaching people at all stages in the buying cycle
A good fit for retailers who:
• Want to attract additional customers beyond your manually targeted
campaigns
• Use conversion tracking and meet the conversion-based eligibility
requirements
• Have limited their Display Network advertising to remarketing, but now
want to reach people earlier in the buying process
• Are new to advertising on the Display Network and want a fast and highly
performing campaign

17. Howdotheywork?
Smart display campaigns combine 3 optimization technologies:
• Automated Bidding
• Automated Targeting
• Automated Ad Creation
Learn more: https://support.google.com/adwords/answer/7020281

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FacebookIntroduces
NewFeatures
1. FB Collection
2. Video Cover Photo

19. Facebook’snewcollection
ads
Brands can use it to try to convince shoppers to make a purchase by
showing an engaging video and displaying related products
This is perhaps one of the more immersive formats

20. With Collection, brands can use a
video highlight the story or message
they want to tell.
Underneath will be a set of four
products displayed
When you do, you’ll be taken to
another page within Facebook, one
featuring up to 50 products. If you
find a product you want to
purchase, you will be routed to the
advertiser’s own website to
complete the transaction.
The hope is that you’ll be
drawn into the Collection ad
and will click on it.

21. Facebook’snewvideo
coverphoto
Another step by Facebook to help businesses create an engaging and rich
experience for their audiences!
Videos can now feature on cover photos, here are some we created…
https://www.facebook.com/bbluntindia/

22. https://www.facebook.com/GoodKnightIndia/

23. https://www.facebook.com/finolexwater/videos/823453427805059/

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InstagramIntroduces
NewFeatures
1. Shoppable Instagram
2. Geo Tag Stories
3. Swipe Up

25. Instagramisheadingtowardsamoree-
commercefriendlydirection!
Build shoppable photos that feature your products, allowing followers (and
others!) to discover and browse natively on Instagram, then easily access
your online store to complete their purchase

26. Once a user taps on a shoppable
photo, he can see the product
name with the price
(up to 5 products)
User can click on “Shop Now” link
to be redirected to the product
page on the brand website
Once selected more
details appear

27. YoucannowsearchInstagram
Storiesbylocation
Yes, that is true!
You can now browse Stories by their location, as long as
they were shared from a public account
It’s a feature that will show off the massive amount of
photos and videos being shared around the world every
day on Instagram
A great feature for brands to explore, as you are
increasing the reach of your insta story to everyone on
Instagram in the area!

28. You will see new “rings” at the top of the
Explore feed showing you Stories taking
place near your physical location — a city,
for example
If you want to hide an individual
post from search, go to the list of
story viewers and tap ‘X’ on the
Story

29. SwipeUp!
For businesses, the biggest downside to
Instagram has always been the restriction on
adding links to posts. Thus far, brands have had
to get creative to promote their website
content (link in bio)
But, with this new update now verified users
on the platform can direct followers to content
outside of the social network, with “See More”
links at the bottom of posts in their story!
Swipe Up!

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TwitterIntroduces
NewFeatures
1. Direct Message Button

31. ADirectMessageButtonfor
brandstoengagewith
customers
Brands will be allowed to add
as many as three customizable
buttons to any message, which
can be used to direct people to
other features within Twitter or
to issue calls to action

32. Focus Features used a bot to showcase movie trailers, buy
tickets or connect to representatives

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SnapchatIntroduces
NewFeatures
1. Snap Map

34. Watchingyourfriends
Snapchat&wishyoucouldbe
there?
With Snap Map you can just show up (literally)
You will be able to see exactly where your Snapchat friends are hanging out on
the map and what they are doing there if they have shared it as a story

35. Pinch the screen, or do a zoom out
touch motion with your fingers, and
you can view the Snap Map
You can view the map and
allow friends to see your
location, and story if you
have posted one at the
location you took it
Alternatively you can search
the map in ‘Ghost mode’ –
when this is enabled your
friends will not be able to see
your location, but you can see
theirs

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Shopalyst
customlandingdestinations
e-commerceintegration

37. Howitworks?
Brands can create custom &
interactive landing pages for their
campaigns on social media
Social media posts are linked to a
Shopalyst landing page
Provides the user the option to
purchase the product from their
preferred e-commerce platform
Highly used for mobile

38. Lakme:Try&Buy
Shopalyst landingpage
Step 1: Choose Skin Tone

39. Step 2: Choose a lip colour and swipe across the lips to see the effect

40. Step 3: Once the product
is chosen, click on Buy
Now
Different e-commerce
options are displayed for
the consumer to choose
Re-direction to the
chosen e-commerce site
to make the purchase

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ThankYou