10. • Controversy
• Anger
• Joy
• Newsworthy
• Easy to consume
• Practical & useful
There must be an emotional connection for you to
engage
What do the experts say?
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11. • Attributes – tie in to who people are (e.g students, patriotism)
• Tribes – make them a part of something (“Pissed off consumers”)
• Insights – confirm a flattering attribute (Yup, you are smart)
• Ego - Share to make yourself look good
• Topical – on the the relevant topics (Latest news)
• Competition – Can you beat me?
• Collaborative – Brings a feeling of togetherness
• Delight – LOL!
• Actionable – How to lose weight
Examples of viral triggers
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12. • Bill is Stupid
• Ice bucket challenge
• Various infographics
• Videos
Examples of virality
12
13. • Bill is Stupid
• Ice bucket challenge
• Various infographics
• Videos
Examples of virality
13
14. • Bill is Stupid
• Ice bucket challenge
• Various infographics
• Videos
Examples of virality
14
15. • Bill is Stupid
• Ice bucket challenge
• Various infographics
• Videos
Examples of virality
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17. • Male vs female?
• Age?
• Hours of sleep at night
• How much money do you make?
• Bad habits?
• Where do you live?
• Have you ever been unfaithful?
• What was the last lie you told?
• Devices?
• Scenarios
• Image reactions
Use surveys and ask BOLD questions
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18. Paint a bullseye around your darts
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Prewrite your headlines
___% of ____ ____ want to ____
with____
19. Paint a bullseye around your darts
19
Prewrite your headlines
___% of ____ ____ want to ____
with____
16% of married | males want to
have an affair with Justin Bieber
20. Surveys = data = Unique content
charts
article
s
infographics
blogs
PDF
Surveys
33. • Dig deep into behaviors
• Put numbers in the headline
• Use short URL’s
• Make the URL’s descriptive
• Use images above the fold
• Make it easy to scan
• Time it right
• Get it to influencers
• Be newsworthy
• Use paid social
• BUILD IN THE EMOTION
Next steps
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