Personal branding the only thing you need to know
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Slides on personal branding presented at Founders Institute Singapore November 12 2015
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Personal branding the only thing you need to know
- 1. The Only Thing You Need to Know About Personal Branding By: Eli Schwartz SurveyMonkey
- 2. Brands are about differentiation This guy knows it
- 3. Do you know who this is?
- 4. Lady Gaga!
- 5. The most important thing you need to learn about brands Nothing happens by accident
- 6. LuckCarefully crafted Brands are deliberate creations Billion dollar enterpri$e Failed
- 7. Who has the greatest personal brand in the world?
- 10. What do YOU want to be famous for? All of this is choreographed!
- 11. Build your expertise by following a leader Follow the leader(s): • Read what they write • Attend the conferences they go to • Google their names to see where they have published • Follow their backlinks to see who links to them
- 12. Imitating isn’t cheating – it’s smart Your biggest win will be when you can share the spotlight/stage with the experts you copied
- 13. Establish your expertise with content • Blog posts • Opinion pieces • LinkedIn posts • YouTube videos • Partake in interviews • Interview of other people • Present at conferences • Make your own conferences • Write a book • Curate industry news • Slideshare Politicians write books, you can too
- 14. State opinions as facts
- 15. • Pick fights on blog comments • Jump on Twitter chats • Facebook comments • LinkedIn comments • Radical blog positions Create Controversy
- 16. • Cite often • Create expert wrap-up posts • Send thank you emails • Thank profusely in public (Facebook/LinkedIn/Twitter) • Pay it forward with introductions Feed the egos
- 17. • Keep pretending to be that expert • Create your own bio that makes it look like you are an expert • Pay for citations • Use services like HARO Fake it till you make it
- 18. • Surveys • Investigative research • Interviews • Lab testing • Experiments Produce unique data
- 19. • Add everyone you know on LinkedIn (Facebook too) • Gather as many Twitter followers as you can • Never say no to an offer to guest post or present • Show appreciation to your followers by being appreciative Add lots of followers Notice how Apple intentionally creates crowds of fans
- 20. Use tools
- 21. Best practices • Linkedin • Fill your profile to 100% • Write posts • Add your slides and published content • Twitter • Share regularly • Use images • Hashtags • Facebook • Don’t be a moron
- 22. Challenge In the next 30 days, can you deliberately increase your own influence? • Write a blog post sharing something unique • Add at least 20 people on LinkedIn • Have a Facebook post with at least 10 comments • Get retweeted by a major brand
- 23. Any questions? elis@surveymonkey.com - Twitter: @5le