Presentation at Latitude 59 in Tallin, Estonia about the value of SEO in 2018

1. 2017: The Year SEO
Still Mattered
Eli Schwartz
Director of Organic Product
May 23, 2018
Latitude59 Tallin, Estonia

2. Director of Organic Product @
SurveyMonkey
A decade - plus leading SEO
Spent 2 years in Asia leading APAC
marketing
Global speaker and trainer on SEO topics
Writer for multiple industry search blogs
Thought leader on technical and international
SEO

3. SEO is
DEAD

4. Social media rising

6. Ad spend is climbing

7. The platform transitioned

8. 8
2017

9. Advertising became expensive
and less effective

10. Social stopped rising

11. 8
8
2
1
3
2
A day is still 24 hours
Sleeping
Work
Eating
Commuting
Relaxing
Work at home

12. 12
40k+
Searches per second Searches per day Searches per year
3.5b 1.2t
Search is still growing

13. 13
40k+
Searches per second Searches per day Searches per year Adwords CTR
3.5b 1.2t 3.4%
Search is still growing

14. 15% of all queries are STILL
brand new

15. Long live new SEO

16. The future belongs to brands

17. Scaling SEO is the future

18. User intent and deep search

19. Thin content is obsolete

20. Link building = Influence building

21. Things not Strings

22. Think about mobile

23. Go broad

24. Find me on LinkedIn
Elis@surveymonkey.com
Aitäh!