1. Rachel Twinn
Senior Press Officer

2. We are…
LONDON NEW YORK
Ruth Francis (Head of Neda Afsarmanesh
Press (Press Officer)
Rachel Twinn (Senior
Press Officer
Rebecca Walton
(Press Officer)
Lisa Richards (Press
officer)

4. How do we do this?
1. Promote research from Nature and other NPG journals via:
• Press releases
• Press conferences – phone or in person
• Ensuring visibility on NPG websites
2. Press releasing news exclusives and specials
3. Communicating with researchers, press officers,
journalists
4. Thinking ahead about possible angles on a paper –
particularly where controversial or potential for hype
5. Working with researchers to improve their
communication of research

5. Press release schedule
JOURNAL PRESS RELEASE SENT EMBARGO
Nature Thursday PM Wednesday 1800
Research journals Tuesday PM Sunday 1800
Nature Communications Thursday AM Tuesday 1600
Scientific Reports Monday AM Thursday 1400
Society titles Ad hoc Set by journal

6. Production schedules
From accept stage:
• Nature: Print – 6 - 8 weeks
AOP – 4 – 6 weeks
Fast Track – 1 - 2 weeks
• Nature research journals: Journal dependent
• Nature Communications: (Online only) 4 weeks
• Scientific Reports: (Online only) 1-4 weeks

7. How do we work with you?
 For Nature – contact all press officers and funders at
the accept stage
 For all Nature branded journals – contact all press
officers and funders as soon as a date is confirmed for
publication
 Scientific Reports and Academic titles - contact all
press officers and funders as soon as a date is
confirmed for the publication of papers being press
released

9. The Nature Press Site
Press releases
Papers
Supplementary Information
News and Views
Images
Video
Audio files
Institution/Funder press releases

11. Multimedia
 The Nature Podcast – weekly audioshow includes
interviews with Nature authors, news features, the
Podium, sounds of science and more. Since September
2005
www.nature.com/nature/podcast
 Online video streams – videos supporting primary
research, includes animations, interviews,
demonstrations of research. Since December 2005
www.nature.com/nature/videoarchive
http://www.youtube.com/user/NatureVideoChannel

12. Things you can do
Speak to academics – encourage them to
speak to you
Identify academics who cover press
worthy topics
Track time frames of papers
Prepare early
Tap into other sources, e.g. librarians
Contact Nature