Presentation at the Science City Summit - 8/9 Oct 2009 in Bath

1. 6th National Science Cities Summit
9th October 2009
Assembly Rooms, Bath

2. Connecting and
Innovating in the Cloud
Dr John Manley
Director, Automated Infrastructure Laboratory
HP Labs, Bristol
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3. The Next 15 Minutes
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4. The First Stage
reach
The
Internet
connectivity
t
1960 1970 1980 1990 2000 2005 2010 2020
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5. Stage 1: The Internet: Connectivity
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6. The Second Stage
reach
The
Web
information &
e-commerce
The
Internet
connectivity
t
1960 1970 1980 1990 2000 2005 2010 2020
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7. Stage 2: The Web: Information
U
U U U
U U
U U
U U
U U
U U
U
U U
U
U U
U
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8. The Third Stage
reach
The
Cloud
The services
Web
information &
e-commerce
The
Internet
connectivity
t
1960 1970 1980 1990 2000 2005 2010 2020
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9. Stage 3: The Cloud: Services
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10. The Cloud Computing model
will disrupt
industry structures,
business models and
ways of working –
like the Web, but more so
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11. The Next 12 Minutes
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12. The Best Innovation . . . comes from
erprises communities
l ar ge ent
universities
ind of diverse
small/ ivid
mediu ual
m ente s world-class
rprises
urs
p renepubli players
e ntre c bodies
panies Localness matters
gl ob al c om
- at least initially
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13. Bristol Region: World-class Communities
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14. Our First Cloud Service
HP Labs’ prototype
Cloud Service Provider
CGI Rendering
Maya Service
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15. The Painter
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16. Peaks & Troughs: The Need
rendering capacity
required
during production
t
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17. Peaks & Troughs: The Reality
rendering capacity
required
during production
in-house rendering capacity
the animation company
can afford
t
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18. Peaks & Troughs: The Consequence
rendering capacity
required
during production
this bit doesn’t get done with
implications for creativity and
hence competitiveness
or
t
it gets done late
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19. Peaks & Troughs: The New Reality
any service
• pay-as-you-go
• immediate scale-up and scale-down
• market-based – global supply competition
• empowers early adopters, especially SMEs
t
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21. Peaks & Troughs: The Consequence
rendering capacity
required
during production
this bit doesn’t get done with
implications for creativity and
hence competitiveness
or
t
it gets done late
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22. Animation & Fluid Dynamics
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23. Rendering Load Continues to Double
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24. The Next Major Step
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25. SE3D: A Complete Ecosystem
Sponsors
Brief Encounters
Animated Encounters
Short Film Festivals
(also Cannes, Annecy,
HP ENSA, IBC, …)
SE3D combines cutting-edge Advisory Board
Film-Makers technology, creative residencies Aardman Animations,
Griffilms and public events Alias, DreamWorks,
Kode Digital BBC, 422, HP,
Motion Blur Watershed
Rubberductions (et al.)
Screenburn
Skylounge
Tia Perkins & Jaime Pardo
Andy Bean
Ben Lock Commissioning Agencies
Jo Hyde UK Film Council, Northern
Escape Studios Mentors Media, East Midlands Media,
HP technology
Andrew Daffy, BBC South West Screen, Welsh
and film-
Sound Studios, Bristol Screen Agency, Arts &
making
University, Films@59, … Business Initiative
workshops
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26. CGI Utility Rendering Service
2. Upload versions of
Client software 3. Manage multiple
input data to the URS
running @ Cannes versions of input data
1. Create input data 4. Submit rendering jobs
in Alias Maya against any version of
the input data
Service infrastructure Remote Clients
running @ Bristol
Internet
…
Service Instances
6. Repeat until
your film is Service Utility: Service Management,
perfect! Resource Markets and Resource Allocation
Utility Resources
3. Purchase rendering
5. Download the power using the resource
rendered frames 4. Manage your reserves markets
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27. Films
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28. Widespread Coverage
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11/ Packard
200 Development
9 Company, L.P. 28

29. http://www.dshed.net/SE3D/
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30. `
Prepare for a Cloudy Future
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31. 6th National Science Cities Summit
9th October 2009
Assembly Rooms, Bath