2. • Maximize customer engagement
• Improve customer retention
• Segment customers and target the
loyalty program
• Personalize dialogue with customers
• Manage and use a complete
information base about customers’
behavior and habits
Benefit from
ScienceSoft’s loyalty
management solution
Beyond Discount
3. Example of a Loyalty program concept
WithScienceSoft’sintegratedmulti-channelsolutionretailerscanoffertheir
customersmulti-dimensionalloyaltyprogramswithdifferentiatedincentivesand
rewards.
Points Level
Amount of
purchases (during a
period)
Cross-category
purchases
Promo purchases
Compensations
(in case of company’s
fault)
Discount
Gifts
Special events
Access to special
offers
Extended warranty
Personal info
provisioning
A
B
C
D
And many others…
A variety of custom
loyalty mechanisms
4. Our solution supports all areas of the loyalty
system operation, starting from customer
acquisition, through rewarding customers with
gifts, discounts, providing with partners’ offers,
to loyalty program performance analytics.
CRM back-
end
Website for
members
Loyalty
analytics
Mobile app
• Web store
• Call center
• Assortment
management system
• Store automation
system
• Accounting system
integration
Gamification
Our comprehensive solution
5. ScienceSoft’s services
Consulting. ScienceSoft’s team helps reveal all the important aspects of a loyalty
program to build a reliable solution.
Solution design. We offer design of a full pack of loyalty platform components, that
will correspond to company’s loyalty strategy.
Implementation. ScienceSoft delivers a fully customized platform within approx. 4
months, based on determined customers’ unique issues, components and needs.
Integration. We provide seamless integration of the loyalty platform with all existed
systems to manage complete loyalty program lifecycle.
Support. ScienceSoft offers reliable and operative support services to assist at the
deployment, maintenance and troubleshooting of the solution.
6. We offer. CRM as a loyalty solution back-end
show your awareness and prove responsiveness during the communication
With CRM back-end, companies can build long-term relationship by
delivering the right products and services to the right people at the
right time
Centralized information about all customers
better understanding of customers’ needs and behavior
All the customer’s history available at any time (important for call-centers)
We offer loyalty management solution based on MS Dynamics CRM.
You can confer a custom CRM solution with ScienceSoft’s consultants.
If you already operate on any platform,
we are at your service to upgrade and
to support the existing one.
7. We offer. Customer portal
• additional channel for communication with shoppers
• a convenient place to promote special offers for loyalty members, and
• entice new customers to sign up
With the customers’ website your company can acquire and
leverage rich customer insight to build meaningful communication.
Separate loyalty program portal ensures easy members’ self-
service and brings more convenience for them.
Loyalty website is
From the loyalty website members can
• check their point balance
• review awards available to them
• get the information about special offers, additional opportunities, and
• ask any question
8. We offer. Mobile application
• A cutting-edge communication channel to enrich your loyalty
program
• An opportunity to identify, register, reward and engage your
customers anywhere and anytime
• Customers’ convenient way to use or access their loyalty
accounts on the go
More and more consumers are getting mobile. The loyalty
program should follow this tendency.
9. We offer. Mobile application
Interactive and
location-based offers
Virtual bonus card
Integration with
Social Media
Profile management
Surveys
Catalogue of rewards
True loyalty demands dialog
10. Basic reports for loyalty program:
• members by levels / clusters
• expenses (discounts, gifts, etc.) by
levels / clusters
• members’ purchases by goods
category / SKUs / styles
• members with a high growth
potential
• members with a high churn risk
Additional reports can be easily created.
ScienceSoft helps retail
companies transform raw data
into valuable insight to better
understand their customers and
discover hidden opportunities.
We offer.
Actionable analytics
11. Analytics solution with
compound reports helps to
• track consumers’ visits, frequency,
money spent, etc.
• measure consumer behavior
across multiple channels
• learn leading indicators of
purchase intent, purchase
frequency and buying patterns.
To streamline a large quantity of
customers’ data, ScienceSoft
provides data management
solutions. The data will be stored
properly to be easily accessible
for future analysis.
We offer.
Actionable analytics
12. Why use GAMIFICATION?
Make your loyalty program much more than points.
Gamification helps you deepen consumers’ engagement and
further their activity.
• Apply game based thinking to motivate and engage consumers
• Leverage innate human motivations
• Drive user behavior
• Connect actions with an actual person
• «Fire» a customer
• Integrate the loyalty program with Social Media
13. System integration
With accurate system integration
• call-center employees get all the information about customers’ position
in the loyalty program to provide appropriate consulting on-demand
• omni-channel retailing is organized, considering all the transactions in
web store and brick and mortar retailing
• retailers can conduct joint promo with vendors without concerning
about any data loss
Manage data exchange with other systems and platforms for multi-
channel interaction and valuable customer data.
We ensure smooth integration with existing systems, including ERP
system, billing and accounting system, E-shop, data warehouse and
others.
14. Key benefits
• Flexibility. When you decide to change some processes, rules, etc. within the
loyalty program, our team is next to you to optimize and adjust your current
management solution
• Personalization. Leverage detailed information, that system collects about each
member, by delivering right benefits to the right customers at the right time and
place in a highly personalized manner
• Integration. ScienceSoft’s team provides fully integrated solution to manage the
complete loyalty program lifecycle
15. Let’s keep in touch!
SCIENCESOFT Finland
Myyrmäenraitti 2
01600 Vantaa, Finland
Phone: +358 92 3163070
Email: contact@scnsoft.fi
Web: www.scnsoft.com
SCIENCESOFT USA
5900 S. Lake Forest Dr., Suite 300
McKinney, TX 75070, USA
Phone: +1 214 306 68 37
Email: contact@scnsoft.com
Web: www.scnsoft.com
