You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources? At Scoop.it, we started meetup groups in San Francisco and then in NYC to discuss best practices around that precise topic. Following more than a year of great sessions with speakers from uservoice, task rabbit, linkedin, slideshare, buffer, moz, mozilla, facebook, likeable media, vaynermedia as well as thought leaders like beth kanter or jeremy goldman, we've put together the first framework for Lean Content. Lean content is not just content marketing "for the rest of us" but the smart and efficient way to have an impact with strong focus. Join us!

1. @gdecugis
#LeanContent:
Content Strategies
for the rest of us
Why lean is
the future of content marketing
Guillaume Decugis Co-Founder & CEO – Scoop.it

2. @gdecugis
You’ve heard it many times before:
you need a content strategy

3. @gdecugis
But only great content makes an impact
Google and
social networks killed
low quality content…
… not to mention that it
hurts your brand.

4. @gdecugis
Great content = cost + time
Type of content Cost to produce Time to produce
Blog 2-4 man hours 1-3 days
Infographic $2,000-$10,000 3-6 weeks
Video $5,000-$150,000 4-12 weeks
White paper 5-20 man days 3-8 weeks

5. @gdecugis
Some have deep pockets to solve this
Do you?

6. @gdecugis
Content strategy for SMBs
Low cost but no impact
Low cost / fast / high impact
Costly Flops
Costly Wins
Cost / Time
Impact

7. @gdecugis
Think: (lean) startups
Low budget
Fast and agile
Change the world

8. @gdecugis
A framework: L.E.A.N. Content
Leverage

9. @gdecugis
A framework: L.E.A.N. Content
Leverage
Experiment

10. @gdecugis
A framework: L.E.A.N. Content
Leverage
Experiment
Automate

11. @gdecugis
A framework: L.E.A.N. Content
Leverage
Experiment
Automate
N’ measure

12. @gdecugis
Leverage existing audiences
60M monthly uniques, excellent SEO
Blog knowing people asked the question
Get your blog posts bundle with others’ for
greater discoverability
And many more!

13. @gdecugis
Leverage your community
Encourage contributions.
Start a blog contribution program. Write round-up posts from
testimonials.

14. @gdecugis
Leverage existing content
Don’t just create. Curate.
85% of professionals who used content curation in 2013 said it
helped them save time to maintain their online presence*.
*Scoop.it 2014 survey on the impact of Content Curation for US professionals. 1450 respondents.

15. @gdecugis
Leverage existing content
Repurpose. Remix.
Turn a blog post into a SlideShare, a SlideShare into an infographic, an
event into a blog post, etc...
© Red Bull Media House

16. @gdecugis
Experiment: don’t overthink
Testing > Over-thinking

17. @gdecugis
Experiment: put quantity before quality.
Only practice makes perfect.
So because you need quality, you have to start with quantity.

18. @gdecugis
Automate repetitive tasks
Content sourcing
Cross-posting
Scheduling
Integrate all your content properties
through your own content hub

19. @gdecugis
Automate authentically
Keep it real.
Keep humans in control.

20. @gdecugis
Measure
Traffic. Engagement.
Leads, CPL / CPA…
But make sure to define your objectives first.

21. @gdecugis
Learn & repeat
Low cost but no impact
Low cost / fast / high impact
Costly Flops
Costly Wins
Cost / Time
Impact