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Similaire à How to Get More Conversions From Any Website (20)
How to Get More Conversions From Any Website
- 2. Too many
websites
accidently
repel visitors
- 14. Your website has
4 to 8 seconds
to grab visitors’ attention,
or they’ll leave
- 18. But when they think
the risks are too great,
they’ll rush to leave
- 20. As long as your visitor’s
perceived reward beats
their perceived risk
they’re more likely to act
- 29. They must be given
3 instant answers
to these questions…
- 30. 1. Where am I?
2. What’s your offer?
3. Why should I choose you?
- 31. 1. Where am I?
Does what I see on my
screen (without scrolling)
look relevant to my search?
- 32. 2. What’s your offer?
Does what I see on my
screen (without scrolling)
show me what you
can do for me?
- 33. 3. Why should I choose you?
Does what I see
on my screen
convince me to stay
and find out more?
- 34. Angels win when…
• The page is very relevant
to their search
• Immediate reason to stay
• Positive first impressions
- 35. Devils win when…
• Mismatch to their search
• They have to scroll down
• Looks like a waste of
their time…
- 37. Weapons to avoid
immediate rejection
• Your headline
• Your photo
• Your benefits
- 40. Bullets to hook their interest
• Use captivating bullets
• Explain why your offer is
the best
• Keep it simple
- 50. Give value to your visitors
• a free video
• a helpful report or
• a free trial…
…in exchange for their e-mail
- 51. The aim is to begin a
relationship, so you can build
their trust and confidence
in your service
- 54. Is there anything
more frustrating
than leading a visitor to the
brink of taking action
only for them to disappear?
- 62. Just a page demanding…
• credit card details
• name and address
• telephone number
- 68. Lower their risks
• show your guarantee
• add some testimonials
• add a trust icon to prove
your cart is secure
- 74. There’s no menu on their
checkout pages.
All distractions
have been removed
- 78. Angels Respond to…
• Headlines • Benefits
• Photos • Easy next
• Bullets steps
• Offers • Simplicity
- 79. Devils Are Calmed By…
• Guarantees • Trust icons
• Social Proof • No hype
• Contact • Testimonials
details • Fast loading
• Clarity pages