1. Biomimcry
Biomimicry or biomimetics is the
examination of Nature, its models, systems,
processes, and elements to emulate or take
inspiration from in order to solve human
problems (Wikipedia)

2. What can business learn from this?
• Dinosaurs ruled the earth for
millions of years
• They adapted into virtually every
ecological niche
• And they dominated each of
those niches

3. And the point is?
• Dinosaurs kept improving over time
• They were fearsome competitors in an
aggressive marketplace.
• However, they did not survive the
unexpected!
• So, can we learn both from what they did well,
and what they failed to learn?

4. Are there any parallels?
YES!
• The dinosaurs
specialised, as do
industry sectors.
• Each type of
dinosaur
developed
attributes suited
to its niche
• Does your firm
do this?

5. Brontosaurus

6. Initial Comparison
Brontosaurus Government departments
• Slow-moving • Does the list on the left
• Large, not particularly sound similar to
responsive to changes in its government?
environment
• Requires a lot of resources
to perform at any level at
all...

7. Tyrannosaurus Rex

8. Dominant (Monopoly)
Tyrannosaurus Rex Businesses
• Fearsome to anything • Fearsome to competitors
smaller than it • Will use any legal or
• Stops at nothing to get what political avenue to get what
it wants it wants
• Rules its environment by • Presence of such firms
fear discourages competition
• Even its presence is enough • Highly specialised
to quieten everything else
• Highly specialised

9. Triceratops

10. Triceratops Defensive sectors
• Adapted to defend itself • Utilities, health care etc
from predictable threats • Able to look after
( predation) themselves in a downturn,
• Slow-moving, reacts to because they are adapted
danger rather than to slower/calmer parts of
anticipating it the economy.
• The best at what it does; • Not necessarily known for
less vulnerable than other being innovative.
herbivores

11. Deinonychus

12. Deinonychus Venture Capitalists
• Ruthless, intelligent killer • Ruthless, intelligent
• Able to think ahead in order capitalists
to work in packs • Able (at times) to work
• Fast moving together
• Able to change focus to • Fast moving – survival
different prey depends on being ahead of
the curve
• Able to change focus to
different business models.

13. Quetzalcoatlus

14. Quetzalcoatlus Consultants
• Adapted to hunt from afar • Able to focus attention on
• Able to focus eyes on prey target industries and topics
from a distance • Able to swoop, and to leave
• Swoops at high speed, no fingerprints
without prey being aware of • Often do the poisoned-
danger chalice jobs no-one internal
• Able to launch again quickly wants to touch
• Feeds on wounded and • Able to move onto next
carrion consultancy quickly.

15. Is your firm adapted to thrive?
Do you have;
• The presence of T. Rex?
• The defences of Triceratops?
• The adaptability of Deinonychus?
• The focus and precision of
Quetzalcoatlus?