This presentation was originally created for parents of Jamestown Presbyterian Church. It was intended to be an introduction and discussion starter about the social media outlets being used by teenagers in 2014.

1. Social
Media
Revolution

2. Bruce Reyes-Chow

3. Image taken from http://www.leicesterforbusiness.org.uk/news/social-media-future-future-now/

4. Social Media: forms of electronic
communication (as Web sites for social
networking and microblogging) through which
users create online communities to share
information, ideas, personal messages, and
other content (as videos)
Merriam-Webster

5. Social media is the interaction among people in which they create, share
or exchange information and ideas in virtual communities and networks.
Andreas Kaplan and Michael Haenlein define social media as "a group of
Internet-based applications that build on the ideological and technological
foundations of Web 2.0, and that allow the creation and exchange of user-
generated content." Furthermore, social media depend on mobile and
web-based technologies to create highly interactive platforms through
which individuals and communities share, co-create, discuss, and modify
user-generated content. They introduce substantial and pervasive
changes to communication between organizations, communities, and
individuals.
Wikipedia

6. Social media differ from traditional or industrial media in many ways,
including quality, reach, frequency, usability, immediacy, and permanence.
There are many effects that stem from internet usage. According to
Nielsen, internet users continue to spend more time with social media
sites than any other type of site. At the same time, the total time spent on
social media in the U.S. across PC and mobile devices increased by 37
percent to 121 billion minutes in July 2012 compared to 88 billion minutes
in July 2011. For content contributors, the benefits of participating in
social media have gone beyond simply social sharing to building
reputation and bringing in career opportunities and monetary income.

7. According to Mirriam-Webster, the term Social Media was not
used until 2004, however, it existed before the term was coined.
Geocities, created in 1994, was one of the first social media
sites. The concept was for users to create their own websites,
characterized by one of six "cities" that were known for certain
characteristics.

8. https://www.youtube.com/watch?v=SgNIIUD_oQg

9. https://www.youtube.com/watch?v=0eUeL3n7fDs

10. Image taken from http://www.leicesterforbusiness.org.uk/news/social-media-future-future-now/

11. Image taken from http://www.modernworkers.com/services/social-media-management/

12. Pew Research - March 13, 2013
Teens & Technology:
Understanding the Digital Landscape
78% of teens have a cell phone.
74% of teens (ages 12-17) are “mobile internet users” who say they
access the internet on cell phones, tablets and other mobile devices at
least occasionally.
37% of all U.S. teens own smartphones, up from just 23% in 2011.
24% of teens are “cell-mostly” internet users, while 15% of adults are
“cell-mostly". Among teen smartphone owners, half are “cell-mostly”.
Older girls are especially likely to be cell-mostly internet users; 34% of
teen girls ages 14-17 say they mostly go online using their cell phone,
compared with 24% of teen boys ages 14-17. This is notable since boys
and girls are equally likely to be smartphone owners.

13. The
Conversation
Prism
Image taken from https://conversationprism.com/free-downloads/

14. Social Media Platforms
Facebook: Social network that allows users to create a
personal profile, add other users as friends, exchange
messages, and receive automatic notifications when they
update their profile. Additionally, users may join common-
interest user groups, organized by workplace, school or
college, or other characteristics, and categorize their
friends into lists such as "People From Work" or "Close
Friends".
Similar: MySpace, Tagged, Google+, Badoo, Friendster

15. Social Media Platforms
Twitter: An online social networking and microblogging
service that enables users to send and read short 140-
character text messages, called "tweets". Registered users
can read and post tweets, but unregistered users can only
read them. Users access Twitter through the website
interface, SMS, or mobile device app. Popularized the use
of “Hashtags”.
Similar: Pheed, Echo, Formspring, Status.net, Bleeper

16. Social Media Platforms
Instagram: An online photo-sharing, video-sharing and
social networking service that enables its users to take
pictures and videos, apply digital filters to them, and share
them on a variety of social networking services, such as
Facebook, Twitter, Tumblr and Flickr.
Similar: Vine, Cinemagram, Hipstamatic, Shutterfly, Snapchat

18. https://www.youtube.com/watch?v=57dzaMaouXA

19. Social Media Platforms
Pinterest: A visual discovery tool that people use to collect
ideas for their different projects and interests. People create
and share collections (called “boards”) of visual bookmarks
(called “Pins”) that they use to do things like plan trips and
projects, organize events or save articles and recipes.
Similar: Flipboard, Pulse, Paper.li, Feedly

20. Social Media Platforms
YouTube: A video-sharing website, on which users can
upload, view and share videos.The site displays a wide
variety of user-generated and corporate media video
content, including video clips, TV clips, and music videos,
and amateur content such as video blogging, short original
videos, and educational videos.
Similar: Vimeo, Netflix, SocialCam, Funny or Die, TED

21. Social Media Platforms
Kik: App that uses a smartphone's data plan or Wi-Fi to
transmit and receive messages. Kik is used to send text
messages and allows users to share photos, sketches,
voice messages, and other content. Kik Messenger requires
users to register a username as form of identification
instead of using a phone number.
Similar: Snapchat, iMessage, Whats App

22. Social Media Platforms
Foursquare: A location-based social network for mobile
devices. Users "check in" at venues through an app by
selecting from a list of venues located nearby. Location is
based on GPS coordinates in the mobile device or network
location provided by the application. Each check-in awards
the user points and sometimes "badges". The user who
checks in the most often to a venue becomes the "mayor,"
and users regularly vie for "mayorships."
Similar: FaceBook, Banjo, Yelp, Doppler, Gowalla

23. Social Media Platforms
Yelp: An online urban guide and business review sites, it
allows users to post and read reviews of various
establishments, including restaurants, retail stores, service
providers, churches, etc.
Similar: Amazon, Angie’s List, Epinions

24. Social Media Platforms
Spotify: A commercial music streaming service that allows
users to listen to and share music with friends also on
Spotify.
Similar: Pandora, Soundcloud, Last.fm, Grooveshark

25. Social Media Platforms
Linkedin: A business-oriented social networking service
that is mainly used for professional networking and job
searches.
Similar: Branch Out, Plaxo, Identified

26. Social Media Platforms
Dropbox: Allows users to create a special folder on each of
their computers, which Dropbox then synchronizes so that
it appears to be the same folder (with the same contents)
regardless of which computer is used to view it. Files
placed in this folder are also accessible through a website
and mobile phone applications. Selected folders and/or
files can then be shared with specified individuals.
Similar: Google Drive, Slideshare, Docstoc

27. Social Media Platforms
SnapChat: users can take photos, record videos, add text
and drawings, and send them to a controlled list of
recipients. These sent photographs and videos are known
as "Snaps". Users set a time limit for how long recipients
can view their Snaps (as of April 2014, the range is from 1 to
10 seconds), after which they will be hidden from the
recipient's device and deleted from Snapchat's servers.
According to Snapchat in May 2014, the app's users were
sending 700 million photos and videos per day.
Similar: Google Drive, Slideshare, Docstoc

28. http://avalaunchmedia.com/blog/paws-vs-claws

29. The 2012 Teens and Privacy Management Survey sponsored by the Pew
Research Center’s Internet and American Life Project obtained telephone
interviews with a nationally representative sample of 802 teens aged 12 to 17
years-old and their parents living in the United States. The survey was
conducted by Princeton Survey Research Associates International. The
interviews were done in English and Spanish by Princeton Data Source, LLC
from July 26 to September 30, 2012.

30. Teens and Communication Choices
➡ 39% of teens make and receive voice calls on their mobile phones every
day.
➡ 35% of all teens socialize with others in person outside of school daily.
➡ 29% of all teens exchange messages daily through social network sites.
➡ 22% of teens use instant messaging daily to talk to others.
➡ 19% of teens talk on landlines with people in their daily lives.
➡ 6% of teens exchange email daily.
➡ 75% of teens text. 63% of teens say they use texts to communicate with
others every day.
Information from July 2011 Survey

31. 1. What is the median number of text messages for the typical teen text
user on a daily basis?
• 60
2. Older teen girls (14-17) are the most enthusiastic texters. What is
their median number of text per day?
• 100
3. How about the boys? What’s their median number of texts per day?
• 50
Teen Texting
Information from July 2011 Survey

33. Facebook is important as a kind of social broadcasting space
Female (age 15): “And so after school the day before, someone said ‘oh, the
assembly’s sure going to be fun.’ And I’m like, ‘what assembly?’ And they’re
like, ‘the assembly that we’re performing in.’ ‘What assembly that we’re
performing in?’ No one had remembered to tell me, because they had only
posted it on Facebook. So after that I just got a Facebook to know what’s
going on.”

34. Despite an increased presence on FaceBook, activity on and enthusiasm for
Facebook appears to be waning. Why? Here are some thoughts behind this
decrease:
!
❖ Increased adult presence: fastest growing segment of the population on
FaceBook is female ages 55-66.
❖ People sharing excessively.
❖ Stressful drama associated with the site.
❖ Ability to post on Facebook without being on Facebook from other social
media sights like Twitter and Instagram.

35. Social Media Focus Group Quotations
Female (age 14): “I think Facebook can be fun, but also it’s drama central.
On Facebook, people imply things and say things, even just by a like, that
they wouldn’t say in real life.”
Female (age 19): “Yeah, thats why we go on Twitter and Instagram [instead of
Facebook] . My mom doesn’t have that.

39. For teens, managing their “social privacy”
online is paramount.
Lots of time and energy are devoted to reputation and network management:
74% of teen social media users have deleted people from their network.
59% have deleted or edited something that they posted in the past.
53% have deleted comments from others on their profile or account.
45% have removed their name from photos that have been tagged.
31% have deleted or deactivated an entire profile or account.
19% have posted updates, comments, photos or videos that they later
regretted.

40. Why is SnapChat so popular?
More like a visual conversation than other digital tools – when it’s over, it’s
gone, like a hallway chat
Doesn’t become part of the curated durable portrait of YOU online
Enables speedy exchanges of pictures and videos
Most schools have not blocked it yet

41. Quotations about SnapChat
Female (age 16): “Yeah, [Snapchat] it’s faster. And you can use Snapchat at
school with the school’s website.”
Female (age 16): “Well, because Facebook, everyone sees what I’m doing.
But Snapchat is just to one person, unless they’re a jerk and they
screenshot it and post it on Facebook. But mostly it’s just the person that
you’re sending it to, so it’s like a conversation.”
Female (age 17): “And it’s just kind of fun. Because it’s like texting, but you
get to use your face as the emoticon instead of an actual emoticon.”

42. Snap Examples

43. More Focus Group Quotations:
Friending teachers and preachers
Female (age 14): “I think I wouldn’t [become Facebook friends with my
teachers]. Just because I’m such a different person online. I’m more free.
And obviously, I care about certain things, but I’m going to post what I
want. I wouldn’t necessarily post anything bad that I wouldn’t want them to
see, but it would just be different. And I feel like in the classroom, I’m more
professional [at] school. I’m not going to scream across the room oh my
God, I want to dance! Or stuff like that. So I feel if they saw my Facebook
they would think differently of me. And that would probably be kind of
uncomfortable. So I probably would not be friends with them.”

44. More Focus Group Quotations:
Friending teachers and preachers
Male (age 18): “Yeah, I go to church and all, so I don’t want to post certain
things because I don’t want the preacher looking at my Facebook. Because I
go to church with her. So then if she sees me, yeah, baby, and yeah. I feel like
it does affect the way you use social [media]. You have that respect for
something or for a group that you’re into or anything, like… yourself, because
maybe that’s who you are, but at the same time, you love that group and you
never want to disrespect them. So at that point, I feel like it does affect you.
Sometimes affecting you doesn’t always mean negatively. It can sometime[s]
be positively, you know?”

45. More Focus Group Quotations:
College admissions officers can find out things
Male (age 18): “So honestly, the only time I’ve ever deleted for a picture is
because I’m applying for colleges. You know what? Colleges might
actually see my pictures and I have pictures like with my fingers up, my
middle fingers up. Like me and my friends have pictures, innocent fun.
We’re not doing anything bad, but innocent fun. But at the same time,
maybe I’m applying for college now. Possibly an admission officer’s like,
you know, this kid’s accepted. Let’s see what his everyday life is like.
They’re like, um–”

46. Social Media
Revolution
“We don’t have a choice on
whether we DO social media, the
question is how well we do it.”
-Erik Qualman