1. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Digital … Bear or just Bull?
Scott Rigby | Adobe Industry Strategy Group
Scott Rigby
Business Strategy Principal
Adobe APAC
Darling Park, Tower 2
Level 27, 201 Sussex Street
Sydney NSW 2000
Australia
T +61 2 8622 4014
F +61 2 8622 4190
M +61 403 749 604
srigby@adobe.com
www.adobe.com/au

2. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Serendipity
Serendipity
2

3. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Erm…
bingo
3

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tools
Agenda solutions
trends

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SMARTPHONE
DISH WASHER
VCR
PC
CELL
PHONE
INTERNET
HDTV
TABLET
STOVE
PHONE
ELECTRICITY
CAR
191
0
19
00
1930
1920
1950
19
40
197
0
19
60
19
80
200
0
19
90
202
0
2010
33%
50%
75%
90%
10%
Asymco
Technology Adoption
1910
1900
1930
1920
1950
1940
1970
1960
1980
2000
1990
2020
2010
Asymco
10%

9. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Source: Global Markets Research 2014
Click N Collect
(Coles, Woolies)
Digital displays
(Burberry; Sport Chek)
Real time price
comparison
(Sainsbury)
Augmented reality mirrors
(Sephora; Rayban;
Burberry)
BLE Beacons
(Macy’s;
Tesco)
Interactive shop
windows
(Sportsgirl)
Projection-mapped
mannequins
(Sport Chek)
BLE Light fixtures
(Walmart)
Contactless
payment
(US Bank)
Targeted offers directly
to smartphone
(Macy’s)
Real time product reviews
eg. Twitter comments
(Sport Chek)
Social shopping eg.
Getting a second opinion
realtime
(Nine West)
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10. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
WEARABLES

11. Do I need to become a
technology business

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We know the future…
Wearables and IoT
Mobile Only
VR and AR
Drones
Peta-Data
AI and Software Everything
Robotics
Med-Tech
Autonomous vehicles
Private space travel
Implants
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13. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
…but we don’t know it’s effects
Your next boss could be a
robot…
The first person to live to
150 has probably already
been born
The more digital things get,
the more analog they seem
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So what?
Unexpected outcomes from
convergence and scale eg
twitter, uber
Imposes a requirement to
adapt personally/socially as
well as technically
Pain of change – constant,
unending, accelerating
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tools
Agenda

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Art & Science
Is the voice of the customer
Is how you reply to them

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why invest in content?
….mindshare

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We are going to need more content.
A lot more content.
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Tools matter.
Their usage
matters more

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…same tools – different results
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Are you getting full value from your technology investment?
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The technology hangover..
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Off the shelf is good
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…same tools ..
different vision, different result
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Mobile
Content Management
Audience Management
Analytics and Data
A/B Testing
Media Spend
Social

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Agenda solutions

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Time for me to
save the world
…again
You need an engaged leader

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It’s a constant battle against entropy
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It hurts!

30. The Kodak moment…

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Its forever…
A dog is for life…not
just for Christmas.
Customer
Experience
Mobile
Social Cloud
Physical to
Digital
Content
Orchestration
Analysis
Testing
Optimisation
Content
Creation
PeopleProcess
Technology Structure
Make
Manage
Mobilise
Measure
Monetise
Customer
Expectations
Organisational
Capability
Organisational
Transformation
Transformation is for life…
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Application & execution is everything.
MyAdobeScore.com

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Best people = best results

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The brand is the experience.
The experience is customer focused and content driven
More content is needed.
35 days. 50 Million users.
Competing priorities. Exponential rate of change
Innovation, urgency & speed matter most
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Set….Big Goals

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Remember your
humanity and
forget the rest.
Albert Einstein

37. © 2014 Adobe Systems Incorporated. Content Produced by Adobe Value Positioning Team.
All Rights Reserved. Adobe Confidential.

38. © 2014 Adobe Systems Incorporated. Content Produced by Adobe Value Positioning Team.
All Rights Reserved. Adobe Confidential.
Serendipity
Serendipity Thank you!
srigby@adobe.com
/rigbyscott
@rigbyscott
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