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Introduction Criteo - 2.0

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Introduction Criteo - 2.0

  1. 1. PERFORMANCE IS EVERYTHING 2.0 13/04/2015
  2. 2. 2 Performance Is Everything at your ROI at scaleSales delivers
  3. 3. Copyright © 2014 Criteo Why Criteo?
  4. 4. 4 9,000+ PUBLISHERS1 130+ COUNTRIES1 1bn REACHED MONTHLY3 7,000+ ADVERTISERS1 1- Criteo February 2015 90% RETENTION RATE2 | 2- Annual rate 2014 | 3- comScore MMX, Decembre 2014
  5. 5. Copyright © 2014 Criteo What do we do?
  6. 6. 6 Convert recent visitors Acquire new customers Criteo Solutions
  7. 7. 7 Measurable ROI at Unmatched Scale Conversion optimized Prediction engine. Dynamic creative optimization engine. Recommendation engine. Transparent CPC model Criteo Engine Performance Advertising Real Time Reporting Criteo Email Criteo Display MobileDesktop Social &
  8. 8. Copyright © 2014 Criteo Criteo Display
  9. 9. 9 Desktop 9,000+ Publishers Exchanges Platforms Premium Publishers Real-time Creative Optimization HTML Dynamic Banners
  10. 10. 10 Mobile|Web Extended Browser Support (for Safari) One billion iOs devices sold* Publisher scale HTML Dynamic Banners Real-time Creative Optimization *source: Apple February2015
  11. 11. 11 Mobile|In-App HTML Dynamic Banners Real-time Creative Optimization Publisher scale
  12. 12. 12 Mobile|In-App HOW DOES IT WORK ? User surfs in your app Then opens a new app and sees a targeted ad User clicks and deeplinks to a product « page » in your app
  13. 13. 13 DynamicCreative Optimization
  14. 14. 14 SOCIAL|FACEBOOK News Feed ad Right hand side ad Inventory Inventory + 44% more sales whilst maintaining existing COS
  15. 15. Copyright © 2014 Criteo Criteo Email
  16. 16. 16 Criteo Email Lost usersLost users Criteo Email PRM: Brings your lost prospects back & converts them Criteo Email CRM: Re-engages your customers and generates incremental sales Existing PRM Addressing users not in your em database dressing users already in your CRM database Existing Loyalty Program (CRM) Existing Acquisition Program (PRM) Sales Existing CRM Sales SalesSalesSales Criteo Email CRM Criteo Email PRM Criteo Email delivers 5x more volume than abandoned cart campaigns Criteo Email PRM delivers 100% incremental sales through email addresses not in your CRM
  17. 17. Copyright © 2014 Criteo Criteo Cross-device
  18. 18. 18 WITHOUT CROSS DEVICE Seen as a different user: No additional volume Cross-device
  19. 19. Copyright © 2014 Criteo 19 WITH CROSS DEVICE Seen as the same user: More volume x Better understand user behavior MORE SALES (FOR THE SAME ROI) Cross-device Better Prediction & Recommendation
  20. 20. CRITEO “Email is hashed” 32312c1b68 20 Advertiser #1 or Advertiser #2 / Device #2 32312c1b68 “Email is hashed” Advertiser #1 / Device #1 Paul@email.com ADVERTISERS Paul@email.com Linked through cross device Cross-device | Exact Match
  21. 21. Copyright © 2014 Criteo Measurement
  22. 22. 22 RealtimeReporting Account Strategist can manage CPCs to hit your Cost of Sale goal.
  23. 23. Copyright © 2014 Criteo Getting started
  24. 24. 24 Getting Started Total estimated time to go live : ~ 4 weeks Enables Owner Chief Technology Officer Estimated delivery time Criteo One Tag Catalogue Feed New Customer & Attribution Tracking Best Engine Performance EBS E-mail Product Image Product Description Live Pricing ~ 2 weeks Head of Marketing Creative Ad Email Real-Time Optimized Creative ~ 1 week Head of Marketing Extended Browser Support Live on Safari for iOS + Mac Os ~ 1 day
  25. 25. 25 Best in Class Service Included Account Strategist Creative Services Business Intelligence Technical solutions Conversion Optimized Criteo Engine 130+ Countries 300+ R&D, Tech & Business Intelligence 9,000+ Publishers (Exchange & Premium) 24/7 Monitoring & Service Management
  26. 26. 26 Summary 7,000+ Advertisers 130+ countries 90% retention rate Transparent CPC model Measurable ROI At scale Across all devices World-class service team to manage your campaign
  27. 27. Questions? 27

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