This presentation was created for the University of Oregon Chapter of the Public Relations Student Society of America (PRSSA).

1. Internships and
Jobs:
Where they are and how to
get them.
by Scott Thornburg

2. Internships
"Not only does an internship allow you to
work hard and gain experience, but it also
allows an employer to experience how hard
of a worker you are." - R.J. Calvo, random guy
from Texas.

3. Where they are:
www.prssa.org/Internships
Local PRSA Chapter
Local Chamber of Commerce

4. How you get them:
Networking
Cover Letter
Resumé
Portfolio
Interview

5. Networking
Social Media - Be careful what you put on Facebook and say on
Twitter!
PRSA/PRSSA National Events
PRSSA National Assembly
PRSSA National Conference
PRSA/PRSSA Regional Events
Local Chapter: Monthly Meetings
Regional Conferences

6. Cover Letter
What you should have:
Whatever you write, write it according to AP Style.
Site your sources and say thank you.
NUMBERS!!!
Action verbs
Call to action
Anything else you don’t have room for in your resumé, just keep it short!
What you should NOT have:
A 3-page essay on why you’re awesome and they would be lucky to have you.
“I” -- never more than what’s in Mississippi
Fluff, redundancy and useless information - Keep it simple and concise!

7. Resumé
Profile: Tell them who you are in 10 words or less.
Work Experience: Company name, your title, time spent there and what
you did with NUMBERS!!!
Leadership, Honors and Awards: Scholarships, PRSSA
Leadership, Greek life and similar.
Technical and Professional Skills: Design software, social
networking, AP Style, Vocus and similar.
Education: Employers assume that if you’re applying, you also have a degree.

8. Portfolio
Structure and Organization:
Work experience, then classroom experience
Your BEST work at the front
Don’t overwhelm them with your “awesomeness,” put only your BEST work
inside.
Everything with copy should be written according to AP STYLE.
Don’t forget to include NUMBERS!
Hard copy: Take a clean, organized copy with you to the interview.
Digital copy: No longer limited by proximity - e-mail a PDF, host it online
or build your own Web site.

9. Interview
Pre-plan:
What are you going to wear?
What questions do you think they’ll ask?
Practice going through your portfolio with them.
Have extra business cards and resumés with you.
Be early.
Situation, action, results

10. Then and Now:
Graduated: December Red Square Agency:
2010 December 2010

11. My office:

12. Q&
A

13. Where to find me:
LinkedIn.com/In/ScottWThornburg
twitter.com/ScottWesley
facebook.com/ScottWThornburg
FourSquare – Scott Thornburg
Email – ScottWThornburg@gmail.com