Content strategy has seen an interesting evolution of focus, from authoring and publishing smarter to embracing social media and personalization. The Internet of Things adds another layer of complexity: event-triggered communication. Devices and services can (and do) talk to each other in fragments, but at some point information about those interactions need to be organized and communicated in a human-friendly form. Proper localization planning is critical in this model. In this session we will look at content development and localization practices for these scenarios.

1. @billswallow
The
content
strategy
of
things
Bill Swallow
Scriptorium Publishing Flickr: JD Hancock

2. About
the
presenter
❖ Bill Swallow
❖ Communication,
Rensselaer Polytechnic Institute
❖ Technical Consultant,
Scriptorium
❖ Content strategy analysis,
implementation, localization
@billswallow

3. Content
strategy
@billswallow
Flickr: ºNit Soto
The planning for
and governance
of the content
lifecycle.

4. The
Internet
of
Things
@billswallow
Flickr: avrene
Connecting devices
and software to
provide greater value.

5. The
content
strategy
of
things
@billswallow
The planning for and
governance of
connected content to
provide greater value.
Flickr: Cast a Line

6. Planning
is
essential
@billswallow
Flickr: pierret_christian

7. Hierarchy
of
content
needs
@billswallow
Intelligent
Connected
Appropriate
Accurate
Available

8. Hierarchy
of
content
needs
@billswallow
Intelligent
Connected
Appropriate
Accurate
Available
Minimally
viable

9. Hierarchy
of
content
needs
@billswallow
Intelligent
Connected
Appropriate
Accurate
Available
Supports the
Internet
of Things

10. Intelligent
content
@billswallow
Flickr: Markus Grossalber

11. Intelligent
content
❖ Structurally rich
❖ Semantically rich
❖ Reusable
❖ Reconfigurable
❖ Adaptable
@billswallow

12. Model:
SNOMED
CT
❖ Semantically rich controlled
clinical vocabulary
❖ Concepts include terms, synonyms
and translations
❖ Specific, accurate, and relevant
@billswallow
Flickr: phalinn

13. SNOMED
CT
@billswallow
Concept
unique ID
Descriptions
•Fully Specified Name (FSN)
•synonyms
1 preferred # acceptable
Relationships
•“is a” relationship
•attribute relationship
>=1 “is a” # attributes

14. Internet
of
things
@billswallow
Concept
unique ID
System 1
Descriptions
Relationships
System 2
Descriptions
Relationships
Human
Descriptions
Relationships

15. Content
delivery
today
@billswallow
wikimedia: Jan Prucha
wikimedia: Zzubnik
wikimedia: JusWnhu12
wikimedia: Frmorrison
wikimedia: Frmorrison
wikimedia: Samsung Belgium
wikimedia: Pebble Technology
wikimedia: Johannes Jansson/norden.org

16. Separation
of
form
and
content
@billswallow
Content
semantically tagged
Print
styles
postscript instruction
Other
styles
markup
Tablet
styles
tablet css
Web
styles
web css
Mobile
styles
mobile css

17. One
size
does
not
fit
all
@billswallow
Flickr: sfllaw

18. Basic
content
model
@billswallow
Content
ID: 00001
Name
Short Name
Function
Meaning
Description
How to use
Related Information

19. Governance
@billswallow
Flickr: steakpinball

20. Planning
your
strategy
@billswallow
Flickr: Brian ⚓ Hillegas

21. Begin
at
the
end
@billswallow
Flickr: Andrew_D_Hurley

22. One
source,
multiple
outputs
@billswallow
Flickr: HJ Media Studios

23. Make
the
connections
@billswallow
Flickr: You As A Machine

24. Strategy
governance
@billswallow
Flickr: You As A Machine

25. The
value
of
connectivity
@billswallow

26. @sarahokeefe
Questions?