Slides for the launch Webinar of Scup's integration with GoodData. Learn how to draw and monetize insights from social media. Access the recording of the full webinar here: http://www.scup.com/en/access-drawing-insights-from-social-media-webinar/

2. Scup + GoodData: Drawing insights from social media

3. Chris Marchak, Scup
christopher@scup.com
@scupsocial
Cody Crnkovich, GoodData
cody.crnkovich@gooddata.com
@gooddata
DRAWING INSIGHTS FROM SOCIAL MEDIA

4. 1. Scup: Drawing insights from social media
2. Demo
3. GoodData Platform
4. Q&A
AGENDA

5.  Brazil’s leading social media monitoring and management
platform
 International Presence
- HQ in Sao Paulo
- New York office
- Distribution Partnership in Europe
 Aims to make front line social media professionals more efficient
SCUP BACKGROUND

6. Social
Monitoring Social Customer Marketing
and Analytics Service Campaigns
competitors customer service promotion
market posting
opinion CRM
crisis identification crisis campaigns
insights management engagement
APPLICATIONS

7. Less
time
More time
lost left
Efficiency on
operational routines
for
strategic
and classification analysis of data
of data
More
relevant data
and less Accuracy
noise
SCUP BACKGROUND

8. Brands Agencies
SOME OF OUR CUSTOMERS

9. DETECT OPPORTUNITIES IDENTIFY PROBLEMS
 Brand health diagnosis
 New Needs and Demands
 Process improvement
 Market Research
 Competitive Benchmarking
 Feedback
THE CASE FOR SOCIAL DATA

10. Refine
Setup Key
and Test Classify Analyze
Words
Key Words
TURNING RAW DATA INTO INSIGHTS

11. Customer
CRM Marketing
BI ERP HR
Service
Social Media
THE PROBLEM

12. Customer
CRM Marketing
BI ERP HR
Service
API
INFRASTRUCTURE
Social Media
THE SOLUTION

13. Cody Crnkovich
VP, Channels and Alliances
cody@gooddata.com

14. BI in the Cloud
INTEGRATED end to end architecture
Purpose built for the CLOUD
Technology AGNOSTIC
CONNECTS to any data source
Deep PRESENTATION layer
...and EVOLVING every week

15. To help organizations….
analyze their own data embed analytics into their solutions

16. Old way…
Report Dashboard XLS
WHY?
Reporting & BI has
Cube Cube Cube
always been a
VALUE CHAIN
Datamart Datamart
Multiple PRODUCTS
Multiple DEVELOPMENT CYCLES
Data Warehouse
High IMPLEMENTATION COSTS
High SUPPORT COSTS
ETL
Dedicated HARDWARE
Dedicated IT RESOURCES

17. DEVELOPS & MANAGES
the whole stack
• Leveraging the CLOUD for scalability
• CONNECTING to any data source
• Unmatched USER EXPERIENCE
• ACCESSABLE from any device

18. We Manage the Full Stack
…freeing Partners to focus on core competencies
Infrastructure Platform Services Operations
Network Security Authentication
Distributed File System Sharing Resource Scaling
Distributed Storage Integration Availability
Workflow Engine Customization Connectivity
Data Warehouses Metadata Layer Monitoring
Event Stores Web Services / APIs Patch Mgmt
Data Marts Modeling Framework Upgrades
App & Web Servers Reports & Dashboards Backup
Load Balancers Notifications NOC

19. • TIME TO VALUE in weeks not months
• Maximum USER ADOPTION
• Rapid INNOVATION
• Unlimited SCALABILITY
• MONETIZE your big data

20. Q&A
Chris Marchak Cody Crnkovich
Scup GoodData
christopher@scup.com cody@gooddata.com
@scupsocial @gooddata