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2. THE NHS ADVERTISEMENTS THAT I HAVE
BEEN RESEARCHING SHOW A FAST PAST
CUTTING THAT FEATURES SAD AND
MONOTONE SCENARIOS THAT MAY
DRAW THE VIEWERS ATTENTION AS IT
INCORPORATES THE VIEWERS INNER
CONFLICTS WITH THE SITUATION AS IT
WILL EVOKE SYMPATHY WITHIN. THEY
ALSO HAVE A MEDIUM SHOT MOST OF
THE DURATION OF THE ADVERTISEMENT
WITH A FEW CHANGES IN VARIETY TO
PERHAPS TO SHOW THAT WE ALL
DESERVE EQUALITY IN LIFE ESPECIALLY
WHEN IT COMES TO THE PEOPLE THAT
I may incorporate some of these
techniques into my project as it
will already have the familiarity in
the public as they have already
watched the following. However
this may not occur as I would like
to take a unique personal
approach into the production as it
would stand out more for the
cinematography and miss-en-
scene.
I will also have a cast of people
ages 16-20 as this will appeal
most to my target audience. I will
also ensure that my advert
features the broad range of
services that the NHS as well as
the grungy tone at the start
which will slowly transition into a