These are the slides I presented at Wordcamp Chicago #WCCHI on June 29, 2013 and again presented at #ContentJam on October 17, 2013 about specific link building techniques and tactics. If you're at all interested in joining in or continuing a discussion on this topic, you can refer to my original blog post on the topic - http://312digital.com/link-building-techniques/ for more.
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Link building techniques that WORK!
1. Link Building Techniques that WORK!
Sean McGinnis
Marketing GM | Director, Digital Marketing
Sears PartsDirect
Twitter - @SeanMcGinnis
Facebook – http://Facebook.com/SMcGinnis
LinkedIn – http://LinkedIn.com/in/SeanMcGinnis
11. The Components of a Link
URL
(the link target)
Rel=“Nofollow”
(a tag that indicates search
engines shouldn’t trust/count
this link)
<p><a href=http://312Digital.com rel=“nofollow”> 312
Digital’s Website </a> is a good resource for those
seeking to learn more about digital marketing
training.</p>
Anchor Text
(tells the engine what
the link is about)
Surrounding Text
(may provide context on
the link’s relevance)
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26. Write a round-up post of round-up posts
…and promote the HECK out of it!
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27. More to-dos for after the event…
• Thank you email
• Survey attendees.
• Write a post about the survey results & share post.
• Share slides (Slideshare, LinkedIn, your site, others…)
• Curate pictures (Facebook, Instagram, Flickr, others…)
• Curate Videos (Facebook, Youtube, Vimeo, others…)
• Thank you posts:
• Sponsors
• Volunteers
• Media
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29. One Event = Multiple Chances
Specific Ideas
• Announcement post
• Nomination post
Groups of People
• Judges
• Nominees
• Nomination process
• Reminder post
• Winners
• Fans
• Judge Announcement post • Readers or Customers
• Winner Announcement
• Followers
post
• Social Channels
• Create a hashtag
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32. DO NOT Spam the Press!
• Do not manufacture a press release JUST to get links.
• Use the channel that already exists when you have truly
newsworthy items to share.
• Write the HELL out of that release (or better yet, hire a pro).
• Your goal is to have a journalist see it, contact you and write
a story that also happens to include a link to your site.
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39. BAD things to avoid while link building
1. Spammy links
2. Buying links
3. Links from totally unrelated or irrelevant sites
4. Links that won’t bring any traffic whatsoever.
5. Links from sites that exist just to publish links or crappy
content.
6. Using the exact same anchor text in every link you
acquire.
7. Relying on only one tactic. Try a variety of things and
measure the results.
39
45. Link Building Techniques that WORK!
Sean McGinnis
Marketing GM | Director, Digital Marketing
Sears PartsDirect
Twitter - @SeanMcGinnis
Facebook – http://Facebook.com/SMcGinnis
LinkedIn – http://LinkedIn.com/in/SeanMcGinnis