Interested in blogging for your company? Check out Simplemachine for more information on how blogging increases your website authority and can help your business today!

1. How Blogging
Increases Website
Authority
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2. So just how does blogging increase
my websites authority?
Google uses several factors to determine where you
rank on search engine result pages, and website
authority is a significant one. This is a metric that
measures how much web traffic you get with your
website’s search engine pages ranking. Domain authority
is scored from 0-100. The higher the score, the more
authority your website has. This is Moz’s metric that tries
to simulate Google algorithms. For this reason, it can be
used to determine if you are putting enough effort into
SEO and other website marketing strategies.
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3. 1. Update Your Blog with
Long-Form Content
Most blog owners avoid publishing long-form content because it is a ton of work.
However, the benefits outweigh the effort you put into these articles. As a blogger, you
need to put yourself in the consumers' shoes. Website visitors want a site that offers
comprehensive and reliable information. Long-form content is an excellent way of
providing your readers with all the information they need.
When you anticipate the problems of your audience and offer practical solutions, you
establish your blog as a reliable source of information. Long-form content not only
increases website authority but also boosts your online visibility. As you prove your
industry expertise, readers will be encouraged to share your articles on social media
platforms.
As readers share your articles, other blogs will also link back to your articles. Content
creators only link to articles that provide accurate and verified information.
Long-form content gives you the platform to ensure your information is as accurate
as possible. Ensure that each article you publish is well-researched so that
high-authority blogs link back to you.
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4. “- Leverage ‘Top List’ Posts -
List posts are creative ways of making your articles go viral. However, you have to
know how to go about it first. Top list posts are blog articles in a list format that
highlight specific items that have been carefully researched. This is a popular format
among blogs because they are easy to go through. Readers can easily find what they
are looking for and get the information they need. For this reason, other blogs are also
likely to link back to such articles.
Before writing a list post, you have to decide on the number of items you want to
include. Knowing the purpose behind the post will also help you decide on the route
to take with the article. For huge resource lists, you can have as many as 100 items.
Consider rounded numbers like 5, 10, 15, or 50 because these give readers the
impression that you are an authoritative source. What are the chances a consumer will
go for a list article with 3 or 7 items and leave the one with 5 or 10? Very slim. People
are drawn to rounded numbers, and using low list numbers give the impression that
you don’t have enough information.
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5. 3. Buy an Old Domain
If you want to start from scratch, it’s always advisable to buy an aged
domain. This way, you get one that already has domain authority.
Website authority takes time to build, especially in today’s
competitive marketplace. Going with an old domain saves you
months of SEO and website marketing effort. You could also point
the old domain to your new website so that the new one gains
authority from the old one.
However, you should note that having an old domain name does not
save you from website marketing. Google ensures that it offers an
even playing field for blogs to rank high on search engine result
pages. It’s not uncommon to have new domains ranking high
because it’s the effort that matters.
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6. 4. Have a Highly
Responsive Site
It doesn’t matter how well you package your blog; if consumers have to
wait to access it, your success rate will suffer. Before you consider
working on website authority through marketing strategies, you first
need to build a highly responsive website. If readers wait longer than
three seconds for your site to load, they are likely to hit the back button.
Moreover, did you know Google prioritizes sites that load in less than one
second? Loading speed is an excellent way of increasing website
authority. The faster your pages load, the better the user experience for
every website visitor. A new site visitor is likely to come back if your page
opened fast the first time they visited. Other blogs are also encouraged
to link back to your site because your pages load quickly. After all, every
blogger is looking to improve user experience.
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7. Website authority boils down to linking, and toxic backlinks prevent you from
growing website authority. You need a backlink checking tool to ensure all the links
you include are legit. As a blogger, you need to work on your link profile by ensuring
you get many relevant backlinks from high authority websites.
Just like a new website can gain authority from an old domain, so does your site
gain more website authority from an authoritative site. Any backlink that uses an
unnatural anchor text or is not indexed in Google should be removed.
An excellent way of getting suitable backlinks is doing a roundup post. These
involve emailing significant players in your industry with the same question. Once
they give a response, create a list post that highlights all of them.
Once the article is published, be sure to email all the players and ask them to share
on their social media pages. The sites are likely to link back to your article as well.
Anyone would like people to know that they’ve been ranked among top players.
5. Eliminate Toxic
Backlinks
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Aside from investing in getting quality external links, it would help if you
also optimize your internal links. Unlike the case of backlinks, where you
don’t have much authority, you have total control when it comes to
internal links. With excellent internal linking, you not only increase
website authority but also boost user experience.
Ensure that you include useful and relevant internal links to encourage
readers to spend more time on your site. Providing comprehensive
information on the topic at hand also builds credibility.
Remember to use natural anchor texts so that users smoothly flow
through the text. Forcing an internal link in an article is a bad idea
because it won’t make sense to the reader, and it's likely to lower your
credibility as well.
6. Optimize Your
Internal Links
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9. 7. Optimize
On-Page Content
Since a website is made up of several pages, optimizing the content
on these pages is critical for increasing website authority. Aside
from the quality of content, also ensure you correctly incorporate
images and title tags to optimize your site for search engines.
On-page optimization also includes creating linkable content.
Remember that website authority is about how many blogs are
confident enough to link back to your content. Finally, regularly
publishing content ensures that blogs consider you as an authority
and will provide a link back to your information.
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10. Conclusion!
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Website authority is an important aspect every
blog owner should consider when creating
content. Having a purpose behind increasing
your domain authority score ensures that your
efforts don’t go in vain. Please contact
Simplemachine for all of your web design,
content marketing, and SEO needs!
simplemachinedesigns.com

11. thanks!
ANY
QUESTIONS?
find us at:
https://simplemachinedesigns.com
@simplemachinedesigns
info@simplemachinedesigns.com
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