1. EUROPEAN WAX CENTER
“RED CARPET BROWS” PR REPORT
March 2015

2. ©2013 EWC
RED CARPET CAMPAIGN RELEASE
2
• In January, C-HC issued a press release covering all aspects of the Red
Carpet Brow campaign.
• C-HC’s efforts garnered placements in outlets such as the Los Angeles
Times, New York Post, Agency Spy, AdAge, Newsday, The Miami
Herald and more.
TOTAL CAMPAIGN RELEASE IMPRESSIONS: 142,596,067

3. ©2013 EWC
RED CARPET BROWS
3
• EWC was featured on Entertainment Tonight
during the all-important week long approach to
Hollywood’s Big Night, The 2015 Oscars.
• Melanie Gilliland acted as the spokesperson for
this segment, covering Red Carpet Ready Brow
and Beauty tips for the viewers of the #1
entertainment show in the world.
• The segment aired three times; the Friday of
Oscar Weekend, a repeat on Saturday afternoon
and on Sunday on the POP Network (where all
exclusive Red Carpet coverage happens prior to
award shows).

4. ©2013 EWC
RED CARPET BROWS
ENTERTAINMENT TONIGHT
BROADCAST
4
THREE AIRINGS, TOTAL VIEWERSHIP: 36,000,000

5. ©2013 EWC
RED CARPET BROWS QUIZ
5
• ETOnline.com featured a celebrity-brow quiz
brought to you by European Wax Center.
• The quiz asked viewers to guess which brow
belonged to which of their favorite
celebrities.
• The quiz was featured on ETOnline’s
homepage from noon on the Monday after
the Oscars through 7pm and was re-posted
heavily throughout the next 48 hours.
• EWC Social, as well as ET’s social channels,
posted the quiz to their respective audiences.

6. ©2013 EWC
RED CARPET BROWS QUIZ
6
• Total Views of the Quiz at ETOnline: 416,256
• Total ET FB Impressions: 3,421,822
TOTAL IMPRESSIONS OF QUIZ: 3,838,078

7. ©2013 EWC
RED CARPET PR CAMPAIGN TOTALS
7
TOTAL IMPRESSIONS: 218,434,145
178,596,067 39,838,078
Press Placements
Entertainment Tonight & ETOnline