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SCOUTING FOR SOCIAL MEDIA INFLUENCERS
SÉAN WALSH – HEAD OF SOCIAL
@WALSHYBHOY
THE VALUE OF THE BLOGGER IS
GROWING…AND THEY KNOW IT!
INFLUENCER TIERS
          The Super Influencer
          Vogue: Blog - www.vogue.co.uk/blogs - 87 DA
          @BritishVogue – 908,612 followers | 82 Klout | /BritishVogue – 228,728 Likes
          Media | Mainstream | £££


          The Influencer
          The Man Repeller – www.manrepeller.com – 74 DA
          @ManRepeller – 111,804 followers | 74 Klout | /manrepeller – 59,702 Likes
          Connected | Established | Savvy



          The Future Influencer
          The Style Rawr – www.thestylerawr.com – 34 DA
          @TheStyleRawr – 5,046 followers | 55 Klout | /thestylerawr – 1,600 Likes
          Power user | Curator | Brand hungry
SOCIAL TELLS
                                         Are they connected & are
                                         they growing?

                                         • How big are their networks?
                                           7,000+ community
 Growth: 2,022 followers over 6 months
                                         • How fast are they growing?
                                           68% growth

                                         • Are they creating
                                           engagement?
                                           15% month on month growth
Are they being noticed
                 by their peers?
                 • Fashion Blogger awards
                   and nominations
                 • Blog roll
                   recommendations on
                   fellow blogger sites
                 • Content sharing by
                   influencers in the
                   industry
                 • Guest blogging & inter-
                   linking between the
INDUSTRY TELLS     blogger community
SEO TELLS
 Is their site starting to             SITE TRAFFIC


 reap SEO benefits?
 • Is site traffic growing month by
   month?
   +6883 increase on monthly
   traffic                             LINK ANALYSIS




 • What does their backlink
   profile look like? Is their
   content being noticed?
                                       SEO VISIBILITY


 • Is their site becoming more
   prominent in search?
   46% increase in search visibility
Blogger outreach isn’t new, but it
can take time. Be polite, be honest
and be useful to the blogger.
CURATE   COLLABORATE




ACCESS     EDUCATE
Thanks!
@walshybhoy

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Scouting for Social Media Influencers (Sean Walsh - Blueclaw)

  • 1. SCOUTING FOR SOCIAL MEDIA INFLUENCERS SÉAN WALSH – HEAD OF SOCIAL @WALSHYBHOY
  • 2. THE VALUE OF THE BLOGGER IS GROWING…AND THEY KNOW IT!
  • 3. INFLUENCER TIERS The Super Influencer Vogue: Blog - www.vogue.co.uk/blogs - 87 DA @BritishVogue – 908,612 followers | 82 Klout | /BritishVogue – 228,728 Likes Media | Mainstream | £££ The Influencer The Man Repeller – www.manrepeller.com – 74 DA @ManRepeller – 111,804 followers | 74 Klout | /manrepeller – 59,702 Likes Connected | Established | Savvy The Future Influencer The Style Rawr – www.thestylerawr.com – 34 DA @TheStyleRawr – 5,046 followers | 55 Klout | /thestylerawr – 1,600 Likes Power user | Curator | Brand hungry
  • 4. SOCIAL TELLS Are they connected & are they growing? • How big are their networks? 7,000+ community Growth: 2,022 followers over 6 months • How fast are they growing? 68% growth • Are they creating engagement? 15% month on month growth
  • 5. Are they being noticed by their peers? • Fashion Blogger awards and nominations • Blog roll recommendations on fellow blogger sites • Content sharing by influencers in the industry • Guest blogging & inter- linking between the INDUSTRY TELLS blogger community
  • 6. SEO TELLS Is their site starting to SITE TRAFFIC reap SEO benefits? • Is site traffic growing month by month? +6883 increase on monthly traffic LINK ANALYSIS • What does their backlink profile look like? Is their content being noticed? SEO VISIBILITY • Is their site becoming more prominent in search? 46% increase in search visibility
  • 7. Blogger outreach isn’t new, but it can take time. Be polite, be honest and be useful to the blogger.
  • 8. CURATE COLLABORATE ACCESS EDUCATE