1. Connect Content
to Revenue™
Becoming a Revenue Centric Company
Sean O’Leary
Regional Sales Manager
Sean.OLeary@ektron.com
2. About Ektron
Ektron empowers organizations to fully realize their digital marketing
potential by connecting content to revenue
■ Founded in 1998
■ Headquarters in Nashua, NH
■ - Worldwide Offices in Australia, Canada and the United
Kingdom
■ - Regional Offices in Denver, Richmond and San Francisco
■ 270+ Employees
■ Over 3,000 customers and 12,000 sites including The Home
Depot, Kodak, Microsoft, and NASDAQ
3. Mission
Empower Marketers to Connect Content to Revenue
Provide the most scalable, Empower marketers to
extensible, mobile, partner create contextually
friendly, .NET WCM platform for relevant customer
the Enterprise experiences
Deliver a seamless, Create vibrant social
social, cross-channel communities for
shopping experience employees and customers.
4. Why Connect Content to Revenue?
1. Current worldwide
economic
environment demands
revenue growth
2. Marketing leaders
being held
accountable for
revenue
6. Lead generation at Lloyds TSB
■ Full range of banking
and financial services
■ 5th largest bank in
Europe
■ Results:
■ 90% increase in visitors
■ 150% increase in leads
■ 30% increase in visitor to
registered lead
conversion rate
7. Ad revenue & engagement at NASDAQ
■ Largest U.S. electronic
stock market5
■ Results:
■ Grew community by
3000%
■ Tripled ad revenue
8.
9. Summary
■ Your Website must be viewed as a profit
center, not a cost center
■ Connecting Content to Revenue requires:
■ A strong platform for managing content
■ Context for understanding
■ The ability to deliver experiences across all digital
channels
■ Processes for ongoing optimization
■ The ability to tie content to the business
outcomes that move the needle for your business
11. Revenue growth at Valassis
■ Leading Media &
Marketing Services
Company
■ Results:
■ Decreased publishing
time by 30%
■ Doubled conversion
rates on key CTAs
Notes de l'éditeur
A business outcome is a measurable activity that has a quantifiable impact on revenue. All businesses’ have the goal of building brand awareness, increasing conversions, furthering engagement, and personalizing the experience to each customer. And all want more customers. Most organizations also measure business outcomes unique to their industry. For example, Colleges and Universities will want to increase applicants, and Non-Profits and Associations will want to increase memberships and donations.