Presentation on the Link Between Search Engine Marketing and Social Media by Marshall Clark of Organic at SES Chicago 2009.

1. PageRank for People Social Search and Distributed Reputation Systems

2. Marshall Clark Head of Search, Organic, Inc. http://twitter.com/marshallclark http://linkedin.com/in/marshallclark http://www.marshallclark.net/the-future-of-social-search/ http://bit.ly/128U9V

5. #SORRY

6. Apache Web Server Organic also pioneered development of Apache Web Server

7. #FORGIVEN?

8. May 2009: PageRank for People

12. The Problem is that PageRank associates reputation at the document level – and documents are becoming increasingly irrelevant.

13. The Solution lies in associating reputation with the identity of the author…a ‘PageRank for People’

14. Reputation is Personal

15. Reputation is Portable

17. http://www.mattcutts.com/blog/

18. http://battellemedia.com/archives/002917.php

19. http://www.goodhousekeeping.com/

22. What we’re talking about here is a fundamental shift in how we track and evaluate content online.

23. One that mirrors how we assess information in the physical world.

24. What would a PageRank for People type system look like?

25. Author ID System Need for Federated ID system Aggregates content from across the web Verifies IDs for Names & Aliases Verifies content generated by author IDs

26. http://socialmediaexplorer.com

28. PRP Reputation Criteria Publication History (Longevity & Quality) Topics of Expertise (Topical Social Graphs) Authority in Each Social Graph (Hilltop/HITS)

29. Authority Transmission Paths Web Links Twitter (Mentions/Links/RTs) Comments (OpenID, Disqus) Ratings/Votes (Digg, Slashdot, Yelp) Social Nets (Facebook, LinkedIn, MySpace) Email/IM/Google Wave (Relationship Data Mining) Mobile Records (Call Tracking – GoogleVoice/Android) Distributed Ratings (weighted by reputation of rater) Distributed Comments (by reputation of commenter)

30. The Future is Social

31. Creative Commons: attribution to Nova Spivack http://www.mindingtheplanet.net

32. May 2009: PageRank for People

33. http://bit.ly/128U9V

34. Marshall Clark Head of Search, Organic, Inc. http://twitter.com/marshallclark http://linkedin.com/in/marshallclark http://www.marshallclark.net/the-future-of-social-search/ http://bit.ly/128U9V