When it comes to SEO, are the teams within your organization effectively communicating? Or do they seem to be working on their own island? How do you keep everyone up to speed while the digital landscape changes at a faster pace? Getting discovered online is essential to achieving your business goals. Being found on SERPs involves a comprehensive SEO strategy that touches all aspects of the website, including every team involved. Watch our webinar to discover how bringing your team together will help you catch SEO issues before they damage your rankings – and bottom line. You'll learn how to: - Boost your SEO results by breaking down silos and increasing agility within your content, SEO, and web teams. - Enhance your team's agility to improve rankings, online acquisition, conversions, and market position. - Prepare your business with the right teams, technology, and processes to handle volatility on Google and unpredictable economic declines. Conductor's Patrick Reinhart, VP of Digital Strategy and Customer Success, will show you how your company can quickly adapt new ideas across teams for long-term success. Often, people can be misunderstood, efforts overlap, and opportunities are lost because there isn't proper communication.

2. Hi, I’m Pat.
VP, Customer Success at Conductor
~20 Years In SEO
Bitmoji Enthusiast

3. SEO CONTENT WEB
Content Ideas /
Optimizations
Technical Fixes
Content Creation /
Updates
Implementation

4. Broom
Closet

6. SEO CONTENT WEB
Can’t Get Buy-In or
Anything Implemented
Creating Content
Not Informed By
Search
Knocking Out
Other Projects

7. REALITY:
SEO IS A TEAM SPORT

8. PROBLEM:
NOT EVERYONE KNOWS THEY’RE ON THE TEAM

9. This $#!T
Takes Too
Long.
executives

10. That’s Not The
Right Way To
Look At It…
SEO Doesn’t
Take Too Long,
WE Take Too
Long.
executives

11. If This Sounds Familiar, This Is You.
Silos = Flat Growth.

12. If you’re a leader
allowing this to happen,
you’re irresponsible.

13. You Should Be This.
No Silos = High Growth.

14. HIGH GROWTH
Publish a New Web Page?
FLAT GROWTH
2WEEKS 2MONTHS
VS

15. Change a Title Tag?
VS
HIGH GROWTH FLAT GROWTH
3DAYS 8WEEKS

16. Change Meta Description?
VS
HIGH GROWTH FLAT GROWTH
4DAYS 6WEEKS

17. V
“It takes us 6 months to update a title tag”
- New Fortune 500 Customer

18. Weekly Organic Marketing Activities
Keyword Research
Title & Header Tags
Meta Description
Content Creation
Content Optimization
Tech Fixes
Reporting
Competitive Analysis
Full Site Audits
UX Updates
A/B Testing
72%
Optimizations
Everything
Else

19. V
IF YOU’RE SLOW =
FLAT GROWTH
Silos =

20. AGILITY DRIVES
REVENUE
No Silos =

21. BUSINESS GOALS
TRAFFIC
CONVERSIONS
REVENUE

22. AGILITY METRICS
CONTENT TIME-TO-LIVE
CONTENT CHANGE TIME-TO-LIVE
TECHNICAL CHANGE TIME-TO-LIVE

23. So, what do
I do?

24. Embrace Reality
#1

25. It’s time to look in the mirror and be
honest with yourself y’all.
Are you a flat growth or high growth company?

26. Meet Each Other /
Talk To One Another
#2

27. Hey, I’m
Pat.
Hey, I’m
Mike.
Hey, I’m
Mary.

28. Set Up / Send Reports.
Make Sure People Read
Them.
#3

29. • Create segments for
pages that have been
created & optimized
• Highlight wins week to
week / month to month
to show the impact of
their work
• Educate them so they
can contribute more
• Use a technology w/ an
overall technical health
score to report progress
• Allow them into said
platform so they can dig
into the details
• Educate them so they
can contribute more
For Content Folks For Web Folks

30. Evangelize Internally
#4

31. Most People Don’t Know What
It All Means. Teach Them.
• Don’t just send reports, meet with the stakeholders
to walk them through it
• Host lunch and learns
• Give credit to folks / groups doing a good job
• This is a major part of your job, not something that
you should consider if you have time. Make the time.
You Have To Educate The Company

32. Celebrate Wins
Publicly
#5

33. • Find stories in your data and highlight them to
the entire group / company.
This could be something as simple as an email
or a video of you walking through a report that
you send out.
• Hold meetings with a department lead and the
individuals who are performing well and
highlight their work.
• Create swag that you can send to people
every time they do a good job and can show
off to their group.
Tell People They’re Doing A
Good Job!

34. Nothing Wrong With Some
Friendly Competition
#6

35. • Create friendly competition within and between
groups
• For content, who had the highest performing
pieces this month / quarter?
• For web, who handled the most SEO related
tickets this month / quarter?
• Offer free lunches, gift cards, happy hours, etc.
This is an easy and cost-efficient way to drive
comradery and performance!
Gamify The Experience!

36. Eliminate Process
Inefficiencies
#7

37. Look For Inefficiencies In Your
Processes & Eliminate Them
EXAMPLE PROCESS FOR PAGE OPTIMIZATION
2 DAYS
CONTENT REVISIONS
SEO WEB
APPROVALS
WEEKS HAVE GONE BY. WEEKS!
LOST
TIME
LOST
TIME
LOST
TIME
APPROVALS
SEO CONTENT
2 DAYS 2 DAYS 5 DAYS 5 DAYS 5 DAYS 7 DAYS
LOST
TIME

38. SEO CONTENT WEB
Content Ideas /
Optimizations
Content Creation /
Updates
Implementation

39. Haunt People
#8

40. I got a
rock.
Be Persistent.
Be Consistent.
Be Attentive.
Be Annoying.
Be There.