Wish you knew the secrets to getting your written content seen and ranked faster? Want to know what’s slowing it all down? We can help you understand how your content gets seen and crawled by Google so you can create naturally higher ranking pages, blogs, and more. Once you see your content how Google sees it, you can easily determine how to get it live on the SERPs – faster. Real-time log file insights can become your secret ingredient to better content and SEO. Join our webinar to learn how you can easily use log file insights to improve crawling, indexing, and ranking higher with content. You'll discover how to: - Get content crawled, indexed, and ranked faster. - How to use log file insights for effective content. - Create far better SEO forecasts. Watch Conductor's special guest, Steven van Vessum, Director of Organic Marketing at ContentKing, as he answers your most pressing crawl questions and how it relates to content. Get a better idea of how content impacts the behavior of Google's crawlers and how to use it to rank higher. Most organizations still produce content each month without reflecting critically on how quickly these assets were crawled and indexed. Making future content plans is still a guessing game, but this webinar will get you up to speed.

1. Get Content Crawled & Ranked Faster:
5 Tips From An SEO Expert

2. Steven van Vessum
Director of Organic Marketing at Conductor
Previously:
Co-founder & VP of Community at ContentKing
Title Slide Option

3. 4
Real-Time SEO Auditing & Monitoring
About

4. 5
Real-Time SEO Auditing & Monitoring
About

5. 6
Technical SEO is the
Foundation of Successful
Organic Marketing
Technical SEO
Technical
Ensure discoverability
Content
Address customer needs
Insights
Optimize performance
Action
Move faster
About

6. The Issues We See at Companies

7. Huge delays in crawling and indexing.
The issue we see at companies
The Issues We See at Companies
8

8. They just ship X content pieces a month.
The issue we see at companies
The Issues We See at Companies
9

9. The issue we see at companies
The Issues We See at Companies
10
They don’t reflect on
the work they’ve done.

10. The issue we see at companies
The Issues We See at Companies
11
They don’t understand and can’t explain
obvious search engine behavior.

11. They don’t leverage data sources
at their disposal.
The issue we see at companies
The Issues We See at Companies
12

12. 13
Question for the audience
Do you have a framework to
reflect on your content's SEO
performance?

13. Tip 1: Great Discoverability

14. Ever up-to-date
XML Sitemaps
Easy life for search engines
Tip 1: Great Discoverability
15

15. Relevant
internal links
Easy life for search engines
Tip 1: Great Discoverability
16

16. Easy life for search engines
Tip 1: Great Discoverability
17
Successful
content promotion

17. Tip 2: Prevent Roadblocks

18. No canonical tag issues
Is anything holding search engines back?
Tip 2: Prevent Roadblocks
19

19. No robots directive issues
Is anything holding search engines back?
Tip 2: Prevent Roadblocks
20

20. No robots.txt issues
Is anything holding search engines back?
Tip 2: Prevent Roadblocks
21

21. Tip 3: Backlinks

22. Relevant and
authoritative backlinks
Critical to success since the very start
Tip 3: Backlinks
23

23. Tip 4: Log Files

24. What are log files?
Tip 4: Log Files
25
Text files containing records of
● All the requests a server has
received from both humans and
crawlers
● Its responses to these requests.

25. They show crawlers’
true behavior.
Importance
Tip 4: Log Files
26

26. Easy access to log file insights
Tip 4: Log Files
27
Companies need easy access
to log file insights.

27. Thinking critically and getting answers
Tip 4: Log Files
28
Has Google tried crawling pages
while they had issues?
How often do my pages get
recrawled on average?
Has Google crawled these new
pages yet?
Has Google refreshed the pages
we updated?

28. Log File Analysis As We Know It

29. Log file analysis as we know it….
Log File Analysis As We Know It
30

30. Log file analysis as we know it….
Log File Analysis As We Know It
31
Inefficient and time
consuming
Often only performed
once a year
Insights are kept
within silos

31. 32
Question for the audience
Have you ever used log files to
learn how search engines behave
on your site?

32. 33
We NEED
to do better
(and we can)

33. Our Dream

34. It would be amazing if….
Our Dream
35
Log data is available
in real-time
Useful insights are
automatically distilled
Made easily accessible for
web and content teams

35. Getting Your Hands on Logs

36. Is… tricky
Getting Your Hands on Logs
37
Access logs aren’t
there (anymore)
Office politics
PII concerns Slow processes

37. Enter CDN Logs
Getting Your Hands on Logs
38
Real-time Plug’n Play

38. Connecting to Content Inventory

39. Connect log insights to content inventory
Connect to Content Inventory
40
Coupled to content Enlightenment

40. Old vs New
Connect to Content Inventory
41

41. Old vs New
Connect to Content Inventory
42

42. Improving Crawling & Indexing with logs

43. New Pages
Improving Crawling & Indexing with logs
44
How long does it take for search engines
to crawl new pages?

44. New Pages
Improving Crawling & Indexing with logs
45
Can you speed up time to crawl
with better content promotion?

45. New Pages
Improving Crawling & Indexing with logs
46
Can you speed up time to crawl
with better internal linking?

46. New Pages
Improving Crawling & Indexing with logs
47
Is there a correlation between
crawl frequency and
internal links?

47. New Pages
Improving Crawling & Indexing with logs
48
Move away from
manually parsing raw
logs to automatically
extracted insights.

48. Updated Pages
Improving Crawling & Indexing with logs
49
Has Google already picked up my
improvements?

49. Updated Pages
Improving Crawling & Indexing with logs
50
How soon does Google refresh pages
after making updates?

50. Updated Pages
Improving Crawling & Indexing with logs
51
Is there increased crawl activity after
making changes?

51. Updated Pages
Improving Crawling & Indexing with logs
52
A timeline with changes
and whether they were
seen by search engines.

52. Robots.txt
Improving Crawling & Indexing with logs
53
Has Google recrawled the
new robots.txt directives?

53. Robots.txt
Improving Crawling & Indexing with logs
54
Learn what search
engines know.

54. XML Sitemaps
Improving Crawling & Indexing with logs
55
Has Google recrawled my XML sitemap
after it was updated?

55. XML Sitemaps
Improving Crawling & Indexing with logs
56
Learn what content
search engines know
about.

56. Tip 5: Leverage Google Search Console

57. Learn what Google thinks about your content
Tip 5: Leverage Google Search Console
58
Great for debugging issues.

58. Learn what Google thinks about your content
Tip 5: Leverage Google Search Console
59
Great for giving Google a nudge

59. Bonus Tip: Forecasting

60. Then they can improve
61
Average time to crawl Average time to index
Bonus Tip: Forecasting
Average time to rank

61. Then they can improve
62
SEO forecast
Bonus Tip: Forecasting
Average time to traffic

62. Recap

63. Make content discovery easy

64. Prevent crawling and indexing
roadblocks

65. Earn backlinks

66. Lots of companies remain in the
dark without insights from logs

67. Distilling actionable insights
from logs is time-consuming
and hard

68. Making insights easily
accessible across teams
is hard

69. Getting your hands
on logs is hard

70. Connecting
insights to content
inventory is hard

71. Enter CDN logs.
(With ContentKing)

72. Learn how
your work moves
the needle

73. And keep sharpening
your blade.

74. Shout!
Questions, comments, ideas…

75. FREE 45-day Trial
Experience Real-Time Log File Analysis yourself.
Improve your SEO game in under 20 seconds.
contentkingapp.com/sej