Content Creation Optimization
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The document discusses strategies for creating high-quality content consistently through organization and automation. It addresses three stages of the content creation process: generating ideas, doing the work of writing/creating content, and sharing the finished content. Various tools are presented for each stage, including Buzzsumo for idea generation, Grammarly and Hemmingway App for writing quality, and IFTTT and MailChimp for content distribution. Outsourcing parts of the process is also presented as an option for streamlining content creation.
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Content Creation Optimization
- 1. @dantosz
- 2. @dantosz • Writer/Editor • Specialize in Content Marketing • Recently Relocated to Chicago
- 3. The Key to Creating High Quality Content Consistently: Organization & Automation @dantosz #SEJThinkTank
- 4. Three stages of the content creation process: Generate Ideas Do the Work Share It! @dantosz #SEJThinkTank
- 5. Poll 1 Are you (or your brand) successful at creating high-quality content? 1. Always, I just came here to gloat. 2. Does that blog post from ‘08 count? 3. We’re doing okay, but could be better. 4. We’re too cool for content marketing
- 7. The Ideas aren't the hard bit. They're a small component of the whole. The hardest by far is the process of simply sitting down and putting one word after another to construct whatever it is you're trying to build. -Neil Gamin @dantosz #SEJThinkTank
- 8. 3 Tricks for Ideation 1. Keep a journal & jot down ideas when they strike 2. Have a weekly/monthly brainstorming session 3. What information are people asking for? @dantosz #SEJThinkTank
- 9. Tools for Generating More Ideas 1. Buzzsumo 2. Portently Idea Generator 3. Answer the Public @dantosz #SEJThinkTank
- 14. Poll 2 What best describes your current ideation process? 1. I am always scrambling 2. Does staring at a blank screen count? 3. We have a process, but it is a struggle everytime.
- 17. 3 Tips for Consistently Creating Good Content 1. Develop a User Persona 2. Avoid the Passive Voice 3. Always, Always Copyedit @dantosz #SEJThinkTank
- 18. 3 Tools for Writing Consistently Good Content 1.Grammarly 2.Hemmingway App 3.Co-Schedule’s Headline Analyzer @dantosz #SEJThinkTank
- 21. Co-Schedule’s Headline Analyzer @dantosz #SEJThinkTank
- 23. 3 Tips for Getting More People to Read Your Content 1.Automate Social Sharing 2.Consider Syndication 3.Use That Email List! @dantosz #SEJThinkTank
- 24. 3 Tools for Getting More People to Read Your Content 1.IFTTT 2.Meet Edgar 3.Mail Chimp @dantosz #SEJThinkTank
- 28. Outsourcing is Not a Dirty Word! @dantosz
- 29. 5 Areas to Consider Outsourcing in the Content Creation Process: 1. Research 2. First Draft 3. Social Sharing 4. Editing 5. Infographic Creation @dantosz #SEJThinkTank
- 30. 3 Takeaways For Streamlining Your Content Creation Process 1. Automation is your friend 2. Work in bulk 3. Outsourcing is not a dirty word! @dantosz #SEJThinkTank
- 31. Danielle Antosz Features Editor, Search Engine Journal @dantosz @dantosz #SEJThinkTank
Notes de l'éditeur
- Why are we having this conversation? -According to Content Marketing Institute’s 2015 B2C study, 77% of brands are creating content, but only 37% believe they are effective at it.
- Buzzsumo: analyze what content performs best for any topic or website. Can filter by date, domain, content type (article, infographics, guest posts, interviews, videos)
- Answer the Public: Uses data pulled from Bing and Google auto suggest to provide questions that people are looking for answers to. Gives you a visual of all the questions that you can use to start conversations. (ESP good during brainstorming sessions)
- 1. A title is your content’s first chance to make an impression. If you don’t impress, they will never click to read and they will never share. Since a lot of people share articles they haven’t even read, it may well be your only chance to make an impression. 2. Gives you a score based on: word balance, overall grammar, length, and whether you use emotional or unusual words. Then it gives you tips to correct for a catchier title.
- Meet Edgar: Add updates to your ‘library’, then you create a posting schedule. Then the program uses the updates you save to create a queue. When you run out of fresh updates, it digs back into older posts and reshares – so you are always active and can get the most reach. It is $49 per month, but if it is this or hiring someone it may well be worth it.
- Mail Chimp: easy to create beautiful emails using drag and drop tools. It also helps you nurture leads by sending coupons and discounts. Follow up website visits, etc. Free for up to 2,000 subscribers and 12,000 emails per month.