Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack.pdf

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Running an ecommerce business? How many apps have you added to your site to improve customer experience? A handful, you say? Maybe not enough? It's easy to keep adding new apps geared toward improving your customer's user experience, increasing sales, etc. But with so many bells and whistles, marketers can lose track of their focus! Let’s cut down the laundry list of apps in your ecommerce site's ecosystem with a 360-degree strategy with one goal in mind: driving revenue. Watch Bridgeline's ecommerce product and marketing experts, Shreyas Kamath and Victoria Lindsay, as they walk you through the important aspects of your site that help attract traffic and convert visitors into customers. Learn how to choose the right plugins and apps to: - Drive traffic. - Boost conversions. - Raise your average order value. Ecommerce sites perform slowly and poorly when their Marketing tech stack isn't optimized, slowing growth. Discover how to wade through the sea of website apps and find the right solutions for your business.

Marketing

SEJ Title Card TBD:
Ecommerce: Top 5 ways to drive revenue
with a clean martech stack

• On page SEO
• Off page SEO
• Technical SEO
• Content
3
Intro to our E360 Strategy
REVENUE = TRAFFIC x CONVERSION x AOV
• Site Search
• Personalization
• Email Marketing
• Chat Bots
• Personalized Recommendations
• Cross-Sell
• Up-Sell

4
Poll Question
What of the three areas are you most focused on?
Traffic
Conversion
AOV

”
“
Responding to the disruptions triggered by the COVID-19
pandemic, nearly 60% of respondents in say they expect
moderate to severe cuts to their martech budgets
- Gartner’s 2020 Marketing Technology Survey
• Aligned with business?
• Feature Utilization Coverage?
• How many people know the tool?
• When were they added?
• What metrics are available?
5
#1– Peek into your martech stack

6
#2– Focus on key data
GA4 vs Universal
Analytics
Conversion
Sources
Time
Views
Users/Sessions
Clicks
Bounce/Exit

How to ramp up traffic to your site and direct it once they arrive.
7
#3 – Organize your Traffic Strategy
• On page SEO
• Off page SEO
• Technical SEO
• Content

Time
8
#3 – Organize your Traffic Strategy
Location Persona

• Off Page SEO vs on Page SEO
• Off Page SEO
• PPC
• Backlinks
• On Page SEO
• Image Quality
• Drives Organic Search more heavily
• Technical SEO
• Content
9
#3 – Organize your Traffic Strategy

• Are your users engaging and converting ?
• Understand the persona and if they are behaving how you expect?
10
#4 – Identify Opportunities to Boost Conversions
• Site Search
• Personalization
• Email Marketing
• Chat Bots

11
#4 – Identify Opportunities to Boost Conversions
Repeat Users
vs
New Users
Banners and Marketing
A/B testing
Landing Pages
Search
Email Marketing

You did the hard work to increase traffic and streamline conversion.
Increase ROI by Increasing AOV
12
#5 – Analyze Your Shopping Carts
• Personalized
Recommendations
• Cross-Sell
• Up-Sell

• Recommendations
• Reorder Pads
13
#5 – Analyze Your Shopping Carts

• Email Communication
• Discounting Coupon/Repeated purchases
• Build Customer Loyalty
14
#5 – Analyze Your Shopping Carts

What sort of a dashboard to look for?
How do you keep up and continue monitoring progress?
• Summarize your stack
• At-a-glance review of your key metrics
• Rinse & Repeat
• Try your e360 dash for a free demo
15
Martech Wrap Up

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